GDB A-Level Media

Why do producers use representation? To target an audience To present an ideology To make something otherwise normal more interesting To manipulate the audience In order to cultivate an ideology Entertainment value Narrative EXAMPLE QUESTIONS FOR COMPONENT 1 SECTION A: -In what ways can media products incorporate viewpoints and ideologies? -Explore how audiences can respond to and interpret the ideological perspectives of media products. PARAGRAPH STRUCTURE: - The point you are making, which links to question asked (specific, such as lexis or mise-en-scene) - The evidence , the media language that supports your point - The argument or deeper analysis of this point - A theoretical perspective which is used to confirm your point of view (not essential) <The word 'story' is used to refer to something that is 'newsworthy'> CASE STUDY - Finsbury Toddler Murder In these articles, we can see that the murder is represented di...

There is a 'Don't Miss!' panel, which is also known as a 'Sidebar of Shame'. On The Mail Online, a few examples of articles in this sidebar are: In the article about Ola Jordan, there is a lot of lexis which is objectifying her, for example they call the calendar she's posing for as "sizzling", and as well as this the image used is very sexual. The Mail Online is usually catering for a female audience, and therefore you can see that by using a celebrity that is in the show "Strictly come Dancing", they are trying to appeal to a female audience. There is also a secondary audience of heterosexual men and therefore this means that by using this image, you can see her in a very sexual way. Images like this cultivate the ideology that women should look a certain way.

The DOMINANT IDEOLOGY is the rules we accept in society. HEGEMONY is the power exerted over us through consent and not through force. It is a system of control, and we follow systems of control all the time. Judith Butler had a hegemonic theory of gender , and she said that sex is what you're born as - you're physically male or physically female . Then there is gender, what she feels is 'a performance' . PATRIARCHAL HEGEMONY is where the males have control over society

The Study of Representation looks at: The group, place or issue on which a media text is focussing The technical devices the media uses in order to present these groups or issues The message about the group or issue being created in the text The impact of this message on the target audience The Representation in a Mail Online article http://www.dailymail.co.uk/femail/article-5099651/Scantily-clad-women-upstaged-messy-bedrooms.html In this text, we can see that it is a representation of girls, possible even teenage girls. We can see through the lexis that the author finds the girls 'sexy', as the phrase "scantily-clad stunners" is used several times within the article. By using this phrase, we can tell that it is possible written by someone who is much older, as it is not a phrase the younger generation would use. This could also imply that there is a message to the audience that girls are showing off for men and that they are doing it to impress...

Bright Red masthead which identifies it as a tabloid Barcode not visible on this side of the paper Caption used in the skyline to show another devastating event Headline written over the Main Image This edition is made specifically for the election in America There is a standalone in the skyline of this paper The lead story is very clear here We can see here that there is a political bias, and the most obvious part of this is that there is a bias by headline. The headline here is trying to suggest that something bad has happened, and therefore shows a bias against Donald Trump. We can also see a bias by the photo that they used, which is of the statue of Liberty seemingly crying. This provokes their audience to show that America should be ashamed for voting Trump.  There are small captions used in the image in order to present the voters as happy The headline here is "America's Brexit" Page numbers in black boxes in corners The page furniture here is ...

A newspaper has an ideology because in most cases, having an ideology rather than being neutral means that the newspaper will attract their target audience . They also have ideologies because they want to try to manipulate their audiences, and ideology is a system of control or power . It is also part of your identity , because if you carry around a certain paper it makes your identity. Another thing that ideologies are good for is that newspapers will get the support of certain political parties . TABLOID VS BROADSHEET Contains more gossip/celebrity news Contains more images Contains things you care about but you don't really need to know Much smaller size Aimed at the working classes so that they can just flick through the paper without having to pay much attention Has a Red Top, which is a stereotypical name for tabloids as most have an easily distinguishable red top/title Has a much bigger headline It is a much cheaper newspaper Contains more '...

"NEWSWORTHINESS" - the process of selection which stories to include !!!IF IT BLEEDS IT LEADS, IF ITS GORY ITS GONNA GET A STORY!!! Broadsheet newspapers are traditionally large newspapers and not only this but there is a lot more information within it which covers more formal topics such as politics or international affairs. These would be more for the middle class. Tabloids include more photographs and many more stories that involve common celebrities and 'normal' people. They are often called "red top" newspapers, and are aimed at a target audience of the middle class. Intertextuality - where a media product makes sense only through its references to other media products, such as where the Simpsons often take elements from other texts and put them into their own. Barthes also referred to this process as referential codes. In this front cover, we can see that mise en scene has been used in order to show the way that the world is going in...

Features of Newspapers: Front pages usually always contain large text with an important and central headline It's structured and often set out so that there is much more emphasis on the head text rather than images It is different to a magazine because magazines have more emphasis on a main photograph KEY TERMS: Masthead - Title of a newspaper Barcode - Used to scan a newspaper when purchasing Caption - Brief text underneath an image describing the photograph or graphic Headline - A phrase that summarises the main point of the article Main Image - Dominant picture, often filling much of the front cover Page Numbers - A system of organisation within the magazine, helps the audience find what they want to read Target Audience - People who the newspaper aims to sell to Pull Quote - Something taken from the article Classified Advert - Advertisement that only uses text Skyline - Information panel on the front page that tells the reader about what is inside Edition -...

- Media Language - Representation - Audience - Industry An institution is the values and ideology of media production. This is a screenshot of the Long Road website, and we can see here that it represents the pupils and provides ideologies of how Long Road students behave and what they feel Long Road is like. The range of colours could show how they are diverse, however they are quite bright and therefore this could show how Long Road is very friendly. The kids used are very differently dressed, and this will appeal to a larger audience. For example, one of the students is wearing a more nerdy outfit with a sweater and shirt, however the girl here shows how people are individuals. The people also don't look like they would take the subjects that have been named alongside them, and this could show how free people are to choose the subjects that they want to do. The website needs values and ideologies because if they don't attain enough students they won't get enou...

I, Daniel Blake - Loach, 2016 Production, distribution and marketing Who - British Film Institute, BBC films (producers) and Entertainment One (distributers) Marketing Campaign - animated projection of the movie poster on political landmarks, paired with the hashtag "WeAreAllDanielBlake". This became trending on twitter due to the projections, and is an example of social marketing.  Projection Video . There were also classic film posters. Because it was so political, it made the front pages of many newspapers. Facebook page is also an example of social marketing. They also had screenings of the film this year, targeted at young people aged 16-25, and the tickets were £3.50. There was also a theatrical trailer made for the film.  trailer . Marketing in a Global Perspective -  The director won the prestigious Palme D'or award at the Cannes film festival, which is also the highest award that can be given to a film and is recognised worldwide. The film had produce...

Regulation Regulations are rules, restrictions and guidelines that media products have to follow It is up to the BBFC (British Board of Film Classification) to put a rating on any music, film or Tv products. One reason we regulate films is because we need to make sure that we don't show young children will want to see it. Harold and Kumar - Themes of drugs can suggest a 15. There is also use of casual and comedic racism. Aggressive use of swear words. In "the Land before Time", it is a cartoon and therefore it means that people can establish between reality and something else.  Porky's revenge - suggestion of sexual acts would make it an 18. There is also nudity within this film.

STRAIGHT OUTTA COMPTON Fuck the Police- - NWA - The genre of this is rap and hip hop music/ gangster rap - There are words which represent black people and therefore it represents black people in America - Does mention white people however only as the police - It links to debates about black equality and white power/ supremacy, and about police brutality in America - Another debate about this is the use of expletives within the song against the police  - The politics of this is the treatment of young black Americans in Compton by the police - There is a big political message as though they are protesting and trying to get their voices heard to do with the way they are being treated - The repeated use of the N-word links to re-appropriation an are trying to give it new power among young black Americans Theatrical Trailer - N.W.A music used within the advert, with additions of piano because this makes it more dramatic which is a convention of adverts - Adverts are mad...

Marketing Films Thor: Ragnarok  Traditional: Trailer  (<--click link) Teaser Trailer (<--click link) Social Marketing: Fan Marketing: Viral Marketing: "Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another." I'm not entirely sure what this means or how it works yet, but I'm assuming that an example of this would be adverts and accounts on things like facebook, with sponsored adverts occurring on other social media platforms, or by making people share their page to their friends on facebook. Merchandise: http://www.disneystore.co.uk/marvel Official Website: Three Main Audiences for this film could be teenagers, both genders and also adults in the mid 20s to 30s age range. I feel that it would appeal t...