Representation and Identity
Anchor Spreadable Butter Advert Represents the old and the young. There are both male and female characters. Families - the family here is presented as very close, for example they are joking around with each other and the mise-en-scene shows how close they are. Teenagers and younger children, as displayed by the male's hoody and the girl's ponytails. The way the boy uses his lexis shows the hid cheeky nature. People with things like dementia. Grandparents. Different ethnicities (Caribbean Accent). There is the Jamaican stereotype that they enjoy cooking and their food. The Grandmother has a smooth and relaxed voice, which could reflect the butter itself. Could possibly appeal to immigrants and second-generation immigrants. Pot Noodle Advert Establishing shot represents how he is a messy teenage boy, from a more impoverished background and maybe on benefits (or part of the working class). Possibly from up North, somewhere like Yorkshire. Stereotypes o...
