GDB A-Level Media

Late Night Women's Hour facts: - Spin-off of a BBC Radio 4 Women's hour daily programme - Hosted by Lauren Laverne and other panellists - Broadcast once a month - Each episode focusses on a different theme relevant to its female audience - Began in 2015 - Known as a 'magazine show', which means they discuss new topics each time - 'Round table discussion' displays how they took turns with the discussion TARGET AUDIENCE - OLDER FEMALE, MIDDLE CLASS BROADCAST TIME - 11pm FRIDAY NIGHT (also called a graveyard slot, due to the time of night as many people won't listen). Also available as a podcast. Notes on Episode: Subject of 'home' is very stereotypical of women Explores wider culture i.e. hygge, Danish panellist Seems to express the need for comfort, striving for perfection Family oriented, possible for mums who have the time to stay at home, caring for people Author of cookery book, stereotype of females cooking Maybe has links to

SPECIALISED   Industry - BBC radio, specifically online, has been re-named (or re-branded) to BBC sounds - Paid for via licences - Due to economic factors it is easier to access radio through their website - BBC sounds website is logical, well laid out, and has lots of options for people to listen to - Appeals to a wide audience, not a niche audience - When registering, BBC uses photos of icons of the company like David Attenborough - Public Broadcast provider - Thumbnails on the website are clear and precise, targets the audience through this simpliciy John Peel  - started as a pirate DJ, and then was hired by the BBC. He did what he wanted and there was a lot of diverse content. He faced many complaints, and he has not been replaced because someone like him could bring a lot of backlash that the BBC doesn't want. ZOE BALL PODCAST (BBC RADIO 2) - AUDIENCE : middle aged (30s), female audience, middle class, working mum       - audience is attracte

- Unreleased, no release date - Developed by Hideo Kojima - 4 trailers released so far Trailer 1: https://www.youtube.com/watch?v=qPL_E-TEtL8 In this trailer, Kojima is creating an audience - he is displaying what he can do and what the gameplay may be like, and therefore is getting people interested before the release. It's a very obscure game, with bizarre iconography and lacking in genre conventions.  Most of this trailer enables the audience to be active and create fan theories, and interact with the media product. However, what this may then do is lead the audience to be let down by what may be released by having them create such high expectations of the game. The use of real and famous Hollywood actors also means that an audience will also be constructed by fans of those actors.  The funding of this game comes from Sony, who have paid for it to be exclusive to playstation, and it is an extremely expensive project which may fail.  One thing that is a

STUART HALL - the process of decoding and encoding ideologies, with preferred , negotiated , oppositional  and aberrant readings. The aberrant reading is where you completely miss the point of the media product. What is the message (ideology) of Assassin's Creed III Liberation: - violence solves problems - violence is acceptable - good vs evil (binary opposition) - anti slavery - females can be strong - gender equality SIMPLIFIED WORLD VIEW - the use of good vs evil with clear lines between them is an example of a simplified world view, and that there is only good or bad and no in between. Preferred - that violence is an acceptable way to deal with problems, and that slavery is unacceptable and needs to be challenged Negotiated - the game may be confusing or not particularly interesting, but they agree that slavery should be challenged Oppositional - that violence isn't acceptable and the game is not good itself Lore - an underlying story or deeper story t

MARKETING AND ADVERTISING             - Many people feel that Assassin's creed has been completely oversaturated as there are so many on the market - Certain items of merchandise appeal to a certain audience, especially such a niche audience as Assassin's creed Pen Portrait for typical Assassin's creed fan: - Aged 15-25 - Might have hobbies like karate, or enjoy mathematics and sciences (also history due to historical aspects) - dependant on mum and dad, who have quite sufficient jobs - middle class for defs - probably very smart tbh Playing 'too many' videogames supposedly changes your attitude to the world around you, and makes you become violent and stupid. However, this follows the Hypodermic needle theory and this theory is slightly flawed - many people who play video games are completely normal. It is the minority who become affected by it. Generally, videogames solve problems with violence. This could cultivate the ideology that this is t

Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a

SEGA Advert 1990s -  - targeted at young men through the use of innuendo - absolutely no reference to women - a pastime, something unnecessary - uses sex to sell, as though the game could be sexually fulfilling Videogames are much harder for a wide audience to experience because people need a video game console in order to play it, and it is much more expensive than most media products. They tend to target a niche audience, and video games are much more interactive than most other media products as well. As well as this, they are also stereotypically played by a much younger audience and doesn't reach or appeal to older audiences. It is a specialised industry. They rely on servers and online access in order to be multiplayer, however due to this aspect they can be non-permanent. HYPODERMIC NEEDLE MODEL - this assumes that the audience are stupid, and the people will become what they are watching or what they are doing. This is a commonly held belief with videogame

MEDIA STUDIES MOCK QUESTIONS – CHRISTMAS 2018 1.       Consider how the audience is positioned through representations in the WaterAid avert you have studied and the 2014 Barnardo’s Advert ( https://www.youtube.com/watch?v=HGnOxsrO7rI ) Charity adverts are typically dark and heart-wrenching, in order to create an atmosphere where people become more susceptible to donating. Typically, the focus is always on someone vulnerable, with and instrumental soundtrack and sometimes a narrator telling the story to the audience. The Barnardo’s advert is a perfect example of a conventional charity advert, due to the focus of the child and the non-diegetic sound of the narrator’s voice. His voice is supposedly gentle, and soothing, and this positions the audience to feel sympathy as it juxtaposes the diegetic sound of the argument within the boy’s home. The mise-en-scene of a normal family home creates something the audience is familiar with, and by positioning the audience within the bo