The Film Industry
Marketing Films
Thor: Ragnarok
Traditional:
Trailer (<--click link)
Teaser Trailer(<--click link)
Social Marketing:
Fan Marketing:
Viral Marketing:
"Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another."
I'm not entirely sure what this means or how it works yet, but I'm assuming that an example of this would be adverts and accounts on things like facebook, with sponsored adverts occurring on other social media platforms, or by making people share their page to their friends on facebook.
Merchandise:
http://www.disneystore.co.uk/marvel
Official Website:
Three Main Audiences for this film could be teenagers, both genders and also adults in the mid 20s to 30s age range. I feel that it would appeal to these age groups because the bright and fresh colours would appeal to teenagers, as well as the modern website and poster designs. I also feel that it would appeal to the age range of 20s-30s is established by the font and music used, which give of an 80s era vibe and would feel reminiscent to them. It could appeal to children, because there are costumes sold for them, however I feel like these would be pre-teens at youngest (ages 10-12). The reason that i think it appeals to all genders not just one is that it doesn't use any stereotypical masculine or feminine colours, and both male and female actors promote it using their social media accounts which people would be following.
Thor: Ragnarok
Traditional:
Trailer (<--click link)
Teaser Trailer(<--click link)
Social Marketing:
Fan Marketing:
Viral Marketing:
"Viral marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another."
I'm not entirely sure what this means or how it works yet, but I'm assuming that an example of this would be adverts and accounts on things like facebook, with sponsored adverts occurring on other social media platforms, or by making people share their page to their friends on facebook.
Merchandise:
http://www.disneystore.co.uk/marvel
Official Website:
Three Main Audiences for this film could be teenagers, both genders and also adults in the mid 20s to 30s age range. I feel that it would appeal to these age groups because the bright and fresh colours would appeal to teenagers, as well as the modern website and poster designs. I also feel that it would appeal to the age range of 20s-30s is established by the font and music used, which give of an 80s era vibe and would feel reminiscent to them. It could appeal to children, because there are costumes sold for them, however I feel like these would be pre-teens at youngest (ages 10-12). The reason that i think it appeals to all genders not just one is that it doesn't use any stereotypical masculine or feminine colours, and both male and female actors promote it using their social media accounts which people would be following.
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