GDB A-Level Media

CURRAN AND SEATON: Power in the media industries comes from the fact that media industries are owned by a small group of people, limiting ideologies that are presented to the audience Conglomeration- where one company 'buys out' other companies, in order to become more powerful and eliminate competition DAVID HESMONDHALG: Media industries and the way that they work through horizontal and vertical integration Horizontal Integration - where an organisation buys others in the same sector, like a publisher focussing purely on magazines Vertical Integration - where an organisation acquires another organisation in the production chain, such as the producer and distributor being owned by the same company Digital/Multimedia Integration - where companies buy into other related areas of cultural industry production to ensure cross-promotion LIVINGSTONE AND LUNDT - Regulation How have the films you have studied been shaped by economic factors ? Knee-Jerk:  - Both a

Explore how audiences can use or interact with the advertisements you have studied WaterAid and Tide: knee-jerk reaction - to want to buy/donate  - ideologies about happiness - ideologies about looks through hegenomy PLAN: - Mise-en-scene and setting of wateraid has ideologies of happiness - Colour of the Tide poster (i.e red is sexy and love) - Positioning of the audience within the wateraid - Cultivation theory (Gerbner) - Reception theory (Stuart hall) - Music within wateraid advert  - Stereotypes and hegenomy - Lexis within the Tide advert - Binary oppositions (Levi-Strauss) - Pick and mix theory (Identity, Gauntlet) - Intertextuality INTRO: The adverts that have been studied offer their target audience several uses and interactions, though primarily this is motivated by profit and selling a lifestyle. PARA 1 (WaterAid): - Binary opp of Radio/Rain and the hot plains of Africa - Audience is positioned with Claudia through camera an

EXAM 1 Component 1a -  (media language and representations) Two unseen texts, you'll be asked to compare the unseen text with the set texts of newspapers, music videos and the advertising industry Component 1b -    (industry and audience) Analysing industry and audience of advertising, newspapers, video games and radio EXAM 2 Component 2 -  There will be questions on TV, online media and magazines, all three WILL come up "Explore the ways in which these adverts use representations to position audiences " [30 marks] US film trailer vs. Kiss of The Vampire poster Make reference to: - How groups are represented - Intertextuality  - Genre conventions - Viewpoints and ideologies **^ use bullet points as a plan!!!** **spend around 45 mins on this question** TIPS -  1. Highlight/underline key parts 2. Form your arguments/points 3. Knee Jerk reaction (first thoughts, jot this down) 4. Plan your answer PLAN: Stereotypes of gender and

"How far can aspects of identity be seen to affect the way in which audiences use online media? Discuss, with reference to Zoella and Attitude" (30) PLAN - Intro (people forming identity through the ideologies presented by each product, strongly affect the use) - Para 1 (mention GAUNTLET pnm theory, how hyperlinks and interactivity allow for people to choose what they are watching, articles etc.) - Para 2/3  (use examples from Zoella apartment and holiday/cult beauty blog posts, how she presents an ideology of lifestyle and beauty, conforms to gender hegenomy, also BEGER theory of men act, women appear and BEUDRILLARD and post-modernism as she is creating a hyperreal lifestyle) - Para 3/4  (use examples from Attitude magazine of their exercise posts and fashion or the article on body image #queeraf and theatre section, how they target an audience described as 'gay professionals' and construct an ideology around expensive brands due to expendable income, B

Publishing info: - Published by Stream Publishing Ltd - It seems to publish a range of titles that are mostly for travel companies (free handouts that people can read), however they also publish another gay magazine, called 'Winq', which is luxurious. - They acquired 'Attitude Magazine' in order to eliminate competition, an example of horizontal integration -  'winq' is a Dutch magazine which is an example of internationalisation where corporations can sell more copies of magazines which they have already produced - They are an independent publisher - The new website was only set up in 2014 1/3 of magazine revenue comes from advertising , which is essential to keeping the cover price of magazines down . This is also reflected in the amount of advertisements on the Attitude website. Print circulation for 'Attitude' magazine sits at around 50,000 , whereas the online circulation sits at 12,207 . However, the amount of online users comes to 1

- Main image is stereotypical of a homosexual man, with the posed face and the mise-en-scene of bow tie - The subject of the image is staring out of the photograph, and this positions the audience to feel challenged, and the article is challenging people's ideologies - Intertextuality of the image referring to 'Singing in the Rain' - Anchorage of the title juxtaposes the stereotypical confidence of a homosexual man, and also makes him more feminine, as it is typically hegemonic of women to portray these feelings - Sans serif font is very simple and bold, and makes it easy to read and understand - Colour scheme is basic with white background and small coloured accents, connotes to LGBT flag - Use of green folio (category) helps reader understand what section of the website they're using - They target a British, Gay, male audience as the ideologies are clearly presented through the topic of the article - Uses the #QueerAF podcast within the article which assume

Some videos on YouTube are created using an algorithm in order to generate content that is popular , and will emerge through auto play. People will use the algorithm in order to make the videos, however the producers are using that algorithm's 'advice' to generate content that will be frequently viewed in order to make money . This means that the videos aren't overly entertaining and sometimes they use children's content mixed with horrible imagery which eventually traumatises innocent children who click on them not realising what they will be, or that are even auto played due to the key words used to describe it. However, the algorithm WORKS - this means there are always going to be clicks which then generate money. IS ZOELLA USING AN ALGORITHM? - The use of brands in the title of her videos as well as the thumbnails in order to generate more clicks as they are popular - Zoella's face in every thumbnail is almost identical, always a smile and it mak

How does LNWH abide by OFCOM's regulatory framework?  "ensure a wide range of services and a wide appeal is available"  - LNWH is very specific however it is a different genre and appeals to niche audiences  "maintain plurality in broadcasting"  - although it is largely middle class, it gives a taste of other cultures and brings in a range of subjects people can relate to "protect audiences from offensive or harmful material" - they do swear in other episodes, however this particular one was cushy and not offensive or harmful at all "protect audiences from unfairness or infringement of privacy" - nothing majorly personal is portrayed on the show and they do not go into other people's personal business DIVERSITY AND CREATIVITY IN THE MEDIA - CURRAN AND SEATON  - people are driven by profit and power therefore limiting diversity - BBC however not driven by this is they don't rely on advertising  - by