GDB A-Level Media

A representation allows people a way to make sense of the world. People care about this because it has an effect on how people are then seen within society, because it cultivates a certain ideology. Representation then constructs reality, such as a self fulfilling prophecy. Analysis of Anaconda -  All the dancers in this video are dressed in a sexualised manner and are posed and dancing in this way as well Set in a jungle, which could show they are wild and maybe uncivilised as they aren't dressed properly The women in this video are all curvy and aren't very slim, and this is a stereotypically attractive body type for BEM women She adopts a housewife role, however it is subverted because she is dressed in a sexualised costume  Analysis of Gucci Gang by Lil Pump -  Mise-en-scene of a tiger displays his aggression and his power, and displays him a being ferocious It's set in a school and this connotes to rebellion The amount of cannabis he is holding disp

Key word recap: Objectification - where a person is treated or presented as an object  Sexualisation - where a person is viewed and presented as something for sexual gratification Voyeurism - pleasure from watching someone when they don't know you are Scopophilia - enjoying watching someone when they are unaware of you Analysis of the representation of women in Riptide: In this screenshot, a high angle close up shot is used in order to display power over the woman in the image. The close up shot also emphasizes her fear and the mise-en-scene of her messy hair suggests that she is in a position that she may not have willingly wanted to be in. This displays patriarchal hegemonic ideologies because she is being displayed as weak, and women are seen as the weaker sex. The woman in this screenshot is being watched from behind and is taking her swimsuit off. This positions the viewer in a voyeuristic manner as we are watching this woman take off her clothes, which would be

Metanarrative - an overarching narrative or system of belief which helps us to make sense of the world. Post Modernism - cannot have a definition. It often values style over substance and emphasises surface readings over deeper analysis. An example of post-modernism is also breaking the fourth wall. RIPTIDE - Vance Joy montage of shots suggest themes of dying and death unpredictable and deliberately misleading montage of shots which provokes polysemic interpretations Each shot consistently matches the song lyrics Extremely confusing video however it makes sense to the song  Intertextuality as it refers to old films, and the mise-en-scene of the cowboy conforms to conventions of western films and uses referential codes Horror films are referenced multiple times, such as the ouija board and this mise-en-scene is typically associated with horror cinema Mise-en-scene throughout is very 70s and anchors the audience into this time period and this is quite edgy and cool to many

On the front cover of Adbusters, the representation of men conforms to the dominant hegemonic notions of gender. To begin with, the strong, masculine pose of the man on this cover creates a proairetic code, and this therefore conforms to gender stereotypes because within society we believe that men should be strong and this representation matches with this ideology. The mise-en-scene of this image also conforms to the ideology that men are supposed to protect and fight for their country and freedom, as he is wearing a camouflage vest and other sections of camouflage in the rest of the image, implying that he is in the army and fighting in the war. However, George Gerbner theorised that prolonged exposure to something leads to an ideology developing, and he named this cultivation theory. Because we always see this type of representation of men, it is now normal for people to see tis representation of men and this is why it conforms to the hegemonic ideas of gender. Representation is a

Diegesis of sound is complicated... diegesis is whether it is in the world of the narrative Convergence is when two different industries come together Why do music videos exist? - a type of promotion for music - synergy is when things tie together and give us something new - a different way to listen to music - an advert for a band as well as a song - easily shared between people - MTV as it started in the 1980s and popularised them MUSIC VIDEO vs FILM Music videos are edited around a song  Films are edited before the soundtrack is put in Music Videos are short Films are long  Music videos have a lot simpler narratives Films have complicated narratives Music videos are the advert not the product  Films are a product and are advertised with trailers Music videos are a lot more energetic, shorter cuts Films are a lot more laid back, longer cuts Music videos have direct mode of address Films are unlikely to have a direct mode of address Music

3 COMPONENTS: COMPONENT 1 - EXAM (INCLUDES UNSEEN TEXTS) Advertising Newspapers Film Industry Radio Music Videos Video Games Section A : Media Language + Representation Section B : Audience and Industry COMPONENT 2 - EXAM (MEDIA PRODUCTS IN DETAIL) Television Internet Magazines One Question on Each Industry:  Language, Representation, Industry and Audiences  COMPONENT 3 - COURSEWORK (PRODUCTION) Statement of intent Music Video Magazine cover and two pages WHAT IS A MUSIC VIDEO? 🎦 - a video which accompanies a song - visual aspect of the song - often includes performance - provides the audience with another level of entertainment - promotes the music and makes it easy to share - advert for a song - looks how a song sounds Music is important as people identify with it much more than other media products Uses and Gratifications of music: - liking the artists - entertainment to pass the time - to represent certain em

Ways in which audiences can get pleasure from media products: - Sexual Gratification - Aspiring to become - Identifying with characters - Social Interraction - Escape from reality - Surveillance or voyeurism Uses and Gratifications in Prayer in C music video: The car here could symbolise Aspirations because it is quite a big, flashy car that many people may want  The skateboard tricks here can be both aspirational and identifying with characters because many people can do this however some people want to be like this This is a representation of escapism here as they are away from people People are having fun and this could be something people aspire to, identify with or even to escape as people want to have fun and be happy Voyeuristic and also a type of sexual gratification, and as well as this is emphasises the male gaze and the hegemonic role of women in things like music videos