DIfferent Perspectives

Why do producers use representation?

  • To target an audience
  • To present an ideology
  • To make something otherwise normal more interesting
  • To manipulate the audience
  • In order to cultivate an ideology
  • Entertainment value
  • Narrative

EXAMPLE QUESTIONS FOR COMPONENT 1 SECTION A:
-In what ways can media products incorporate viewpoints and ideologies?
-Explore how audiences can respond to and interpret the ideological perspectives of media products.

PARAGRAPH STRUCTURE:
- The point you are making, which links to question asked (specific, such as lexis or mise-en-scene)
- The evidence, the media language that supports your point
- The argument or deeper analysis of this point
- A theoretical perspective which is used to confirm your point of view (not essential)

<The word 'story' is used to refer to something that is 'newsworthy'>

CASE STUDY - Finsbury Toddler Murder

In these articles, we can see that the murder is represented differently from each other. In the Mirror argument, there is a much more violent representation, however in the Times article it is much more cautious about accusing people. The newspaper is constructing a story in order to make it more interesting to the audience. This links to Todorov's theory of narrative, because it has begun with equilibrium and then it is broken by the thing that happened. In the mirror article, the main/dominant reading would be the fact that people will be scared and shocked by this story, and this is done by making it overdramatic. In the articles, there is a lot of 'othering', and in the Mirror article it is done by pointing out mental health issues and in the Times it is through ethnicity. By outcasting them from society, it already distances us and them and therefore it means that we can see them in a bad light. This then in turn makes them unappealing.

Newspapers often present bad things in the press more often than happy things, because these are much more rare and therefore much more interesting.

 Radio Report

  • Aimed more towards the middle classes
  • The headlines they used would be typical of a broadsheet newspaper, and therefore the line about the murder which would be more typical of tabloids
  • It was a much more formal report, and this seems much more academic/clever
  • This story was much shorter than the rest and therefore it shows that the ideology of the broadcast is that politics are more important
  • They are discussing the charge given to the man rather than the details of the crime
By putting a news article online in order for ideologies to be able to be shared.

POLYSEMY is when there is deliberate controversy

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