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Explore how 'Humans' and 'Les Revenants' uses marketing and promotional campaigns to maintain both local and global audiences [30] KNEE JERK: advertisements which include reviews from English newspapers for LR, use of unconventional/viral marketing for H INTRO - D efinition A rgument C ontext Marketing is a key part of selling a media product, and by using promotional campaigns it ensures that the product can attract and maintain audiences. By using viral marketing campaigns and digital convergence, producers can reach not only local audiences but also audiences globally. Whilst 'Les Revenants' uses more traditional marketing campaigns through advertising, 'Humans' uses the more unusual viral marketing technique, using the brand of 'Persona Synthetics' from within the TV show. CONTENT - - the shows' own concepts (i.e. Humans intertextual sci-fi to Blade runner and typical UK shows like Doctor Who with