Introduction to Newspapers
- Media Language
- Representation
- Audience
- Industry
An institution is the values and ideology of media production.
This is a screenshot of the Long Road website, and we can see here that it represents the pupils and provides ideologies of how Long Road students behave and what they feel Long Road is like. The range of colours could show how they are diverse, however they are quite bright and therefore this could show how Long Road is very friendly. The kids used are very differently dressed, and this will appeal to a larger audience. For example, one of the students is wearing a more nerdy outfit with a sweater and shirt, however the girl here shows how people are individuals. The people also don't look like they would take the subjects that have been named alongside them, and this could show how free people are to choose the subjects that they want to do. The website needs values and ideologies because if they don't attain enough students they won't get enough money. They also need to make sure that they are competing against other colleges which make them seem best for you. There is also the need to differentiate.
Deconstruction of Logos
- Seems a little outdated, the colours are quite blocky and bright
- It is to represent oil/fuel, and therefore the shell is effective because it represents the sea and the fossils that the product is made of.
- Shell shape also represents nature, and therefore could be reminiscent of how they could be better as they are natural
- the red and yellow colours are primary colours, and this could relate to how, to many people, it is a basic need.
- The colours are also symbolic of fire, and this is the fuel for fire.
- Another thing the colours could represent is power, as the yellow could be almost golden and red is associated with royalty (therefore shows it is quite an 'elite' brand).
- the yellow looks a bit like a sunrise and therefore could represent a routine, and that could show how petrol is part of a routine.
- very american logo, and this is suggested by the green and white colour which could be reminiscent of the American dollar bills, and the woman seems like the Statue of Liberty.
- the lady looks similar to the mermaids on the bows of ships.
- stars and stripes connotative of the American flag
- Green also connotes jealousy, and therefore this could show how people are jealous that they aren't lucky enough for a Starbucks.
Newspaper front page Deconstruction
- The use of the red and the serif font for the title "Sex Tapes Scandal" is almost like a warning, it seems quite dangerous.
- Slang lexis such as "Corrie" and "gutted" and "sleazy" is very English, and therefore could connote to how they assume their readers are all English. It could also show how it could be for people who are less educated.
- The page feels cluttered and therefore it shows how the paper is full of interesting stories and caters for a lot of people.
- It seems like it may be filled with gossip, for example the use of Strictly and Corrie could connote to how people talk about their favourite shows.
- Representation
- Audience
- Industry
An institution is the values and ideology of media production.
This is a screenshot of the Long Road website, and we can see here that it represents the pupils and provides ideologies of how Long Road students behave and what they feel Long Road is like. The range of colours could show how they are diverse, however they are quite bright and therefore this could show how Long Road is very friendly. The kids used are very differently dressed, and this will appeal to a larger audience. For example, one of the students is wearing a more nerdy outfit with a sweater and shirt, however the girl here shows how people are individuals. The people also don't look like they would take the subjects that have been named alongside them, and this could show how free people are to choose the subjects that they want to do. The website needs values and ideologies because if they don't attain enough students they won't get enough money. They also need to make sure that they are competing against other colleges which make them seem best for you. There is also the need to differentiate.
Deconstruction of Logos
- Seems a little outdated, the colours are quite blocky and bright
- It is to represent oil/fuel, and therefore the shell is effective because it represents the sea and the fossils that the product is made of.
- Shell shape also represents nature, and therefore could be reminiscent of how they could be better as they are natural
- the red and yellow colours are primary colours, and this could relate to how, to many people, it is a basic need.
- The colours are also symbolic of fire, and this is the fuel for fire.
- Another thing the colours could represent is power, as the yellow could be almost golden and red is associated with royalty (therefore shows it is quite an 'elite' brand).
- the yellow looks a bit like a sunrise and therefore could represent a routine, and that could show how petrol is part of a routine.
- very american logo, and this is suggested by the green and white colour which could be reminiscent of the American dollar bills, and the woman seems like the Statue of Liberty.
- the lady looks similar to the mermaids on the bows of ships.
- stars and stripes connotative of the American flag
- Green also connotes jealousy, and therefore this could show how people are jealous that they aren't lucky enough for a Starbucks.
Newspaper front page Deconstruction
- The use of the red and the serif font for the title "Sex Tapes Scandal" is almost like a warning, it seems quite dangerous.
- Slang lexis such as "Corrie" and "gutted" and "sleazy" is very English, and therefore could connote to how they assume their readers are all English. It could also show how it could be for people who are less educated.
- The page feels cluttered and therefore it shows how the paper is full of interesting stories and caters for a lot of people.
- It seems like it may be filled with gossip, for example the use of Strictly and Corrie could connote to how people talk about their favourite shows.
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