The Film Industry

I, Daniel Blake - Loach, 2016

 Production, distribution and marketing

Who - British Film Institute, BBC films (producers) and Entertainment One (distributers)
Marketing Campaign - animated projection of the movie poster on political landmarks, paired with the hashtag "WeAreAllDanielBlake". This became trending on twitter due to the projections, and is an example of social marketing. Projection Video. There were also classic film posters. Because it was so political, it made the front pages of many newspapers. Facebook page is also an example of social marketing. They also had screenings of the film this year, targeted at young people aged 16-25, and the tickets were £3.50. There was also a theatrical trailer made for the film. trailer.
Marketing in a Global Perspective -  The director won the prestigious Palme D'or award at the Cannes film festival, which is also the highest award that can be given to a film and is recognised worldwide. The film had producers from both the UK, France and Belgium. There were also distributers in many EU countries, as well as Australia, the Americas and the Middle East. International film posters have also been made for the film which indicates it has been distributed in other countries.
Star Appeal - Even though the actors don't really have a large star appeal, the director (Ken Loach) may have. This is due to the fact that he had won a Palme D'Or award before this film, and that many people enjoy his work. Dave Johns could have appeal because generally people know him as a comedian on 8 out of 10 cats and Never Mind the Buzzcocks, however it is quite different to what people see him as normally. 
Target Audience - Pensioners because they can relate to how it feels to be living off the state. This film is probably also made for adults aged around 20+ because they would know more about the government and children wouldn't really know. Working class people would also sympathise, especially people who are living off of benefits. 

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