GDB A-Level Media

Analysis of Woman Magazine advert (1985): - The magazine has a brighter and more fun mode of address, which connotes to a gossip magazine rather than the older magazine - The introduction of cars is completely opposite to in the 1960s where women would not drive - The high street clothes article shows how their target audience is still women who are housewives and need affordable clothes - 'Cookery competition' still shows how women are expected to be in the kitchen - The magazine still holds the same ideology, and it is not completely progressive - The phrase "Exciting again" displays how they feel that the magazine was originally boring but they've taken on feedback and changed WOMAN MAGAZINE BRAND BUZZ: In 2015, in only two working days, Woman published a Royal Baby special to celebrate the birth of Princess Charlotte, which was distributed in the UK, US, Canada, Australia and New Zealand Woman recognises its readers' Don't Tell Me I Can'

Stereotypical -  relating to a widely held but fixed and oversimplified image or idea of a particular type of person or thing. Conforms -  comply with rules, standards, or laws, or to  behave according to socially acceptable conventions or standards Subverts -  undermine the power and authority of (an established system or institution) Objectification -  the action of degrading someone to the status of a mere object Sexualisation -  is to make something sexual in character or quality, or to become aware of sexuality, especially in relation to men and women Hegemony -  leadership or dominance, especially by one state or social group over others Patriarchal Hegemony -  a practice that legitimizes men's dominant position in society and justifies the subordination of women Challenges -   going against something or someone  Fetishisation -  to be excessively or irrationally devoted to (an object, activity, etc)   Symbolic Annihilation -  describes the absence