Revision 2

Explore how audiences can use or interact with the advertisements you have studied

WaterAid and Tide: knee-jerk reaction
- to want to buy/donate 
- ideologies about happiness
- ideologies about looks through hegenomy

PLAN:
- Mise-en-scene and setting of wateraid has ideologies of happiness
- Colour of the Tide poster (i.e red is sexy and love)
- Positioning of the audience within the wateraid
- Cultivation theory (Gerbner)
- Reception theory (Stuart hall)
- Music within wateraid advert 
- Stereotypes and hegenomy
- Lexis within the Tide advert
- Binary oppositions (Levi-Strauss)
- Pick and mix theory (Identity, Gauntlet)
- Intertextuality

INTRO:
The adverts that have been studied offer their target audience several uses and interactions, though primarily this is motivated by profit and selling a lifestyle.

PARA 1 (WaterAid):
- Binary opp of Radio/Rain and the hot plains of Africa
- Audience is positioned with Claudia through camera angles, hermeneutic code of where she is going with shot of feet
- Symbolic code of bucket relates to poverty and stereotypes of African villages
- Mise-en-scene of her clothes suggesting she is poor, emphasises preferred reading to be sympathetic and encourages donation
- Colours and setting suggest happiness as well as the song
- Number at end of advert allows audience to text to donate, easy

PARA 2 (Tide):
- Red colour suggesting love for product
- Ideology of women's beauty through mise-en-scene of makeup and hair, patriarchal hegenomy
- Lexis cultivates ideology of women's duties, boosts the stereotype that women play a limited role in society
- Direct mode-of-address "you women" suggests a community through purchasing Tide
- Aspirational representation of the housewife

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