Revision 1

EXAM 1
Component 1a - (media language and representations) Two unseen texts, you'll be asked to compare the unseen text with the set texts of newspapers, music videos and the advertising industry

Component 1b -  (industry and audience) Analysing industry and audience of advertising, newspapers, video games and radio

 EXAM 2
Component 2 - There will be questions on TV, online media and magazines, all three WILL come up


"Explore the ways in which these adverts use representations to position audiences" [30 marks]
US film trailer vs. Kiss of The Vampire poster
Make reference to:
- How groups are represented
- Intertextuality 
- Genre conventions
- Viewpoints and ideologies
**^ use bullet points as a plan!!!**
**spend around 45 mins on this question**

TIPS - 
1. Highlight/underline key parts
2. Form your arguments/points
3. Knee Jerk reaction (first thoughts, jot this down)
4. Plan your answer

PLAN:
Stereotypes of gender and race, binary opposition (Levi-Strauss), symbolism of rabbits and why its subversive, mise-en-scene of the KOTV poster, conforms genre conventions, bel hooks / Van Zoonen, hermeneutic codes/proairetic codes, hegenomy, character archetypes (i.e victims/perpetrators), intertextuality, low-key lighting

INTRO: 
use DAC - definition (representation and positioning), argument, context
-> positioning allows the audience to be placed in a particular situation
-> representations make it easy to do this, as it presents the group, issue or event 
-> to explore the idea, I will refer to the 1963 KOTV poster produced by Hammer Film and 2019 US trailer, a modern horror
-> Form argument/point

PARAGRAPHS:
US - 
- intertextual references of other horror films such as the purge, and also Annabel (Roland Barthes referential)
- representation of white families vs. black families (or couples)
- mise-en-scene of the night time 
- horror conventions such as blood, jump scares
- use of ink stains has a hint of psychological horror
- post-colonialism?????

KOTV - 
- mise-en-scene of night time
- stereotypes of men/women being stronger or weaker (Lisbet van Zoonen)
- horror conventions of the time
- vampire stereotypical of first victorian stereotypes from 'The Vampyre', romantics (Roland Barthes referential codes)
- damsel in distress archetype







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