Attitude Online
- Main image is stereotypical of a homosexual man, with the posed face and the mise-en-scene of bow tie
- The subject of the image is staring out of the photograph, and this positions the audience to feel challenged, and the article is challenging people's ideologies
- Intertextuality of the image referring to 'Singing in the Rain'
- Anchorage of the title juxtaposes the stereotypical confidence of a homosexual man, and also makes him more feminine, as it is typically hegemonic of women to portray these feelings
- Sans serif font is very simple and bold, and makes it easy to read and understand
- Colour scheme is basic with white background and small coloured accents, connotes to LGBT flag
- Use of green folio (category) helps reader understand what section of the website they're using
- They target a British, Gay, male audience as the ideologies are clearly presented through the topic of the article
- Uses the #QueerAF podcast within the article which assumes that the audience is interested in that side of the article
- Targeted to a younger audience through the use of a hashtag and also the fact it is a 'student' podcast
- Use the re-appropriation of the word 'queer'
- Article with male models in provocative poses is voyeuristic
- Promotion of sperm-enhancing drugs is very specific to the target audience, with the colour pink on the packaging connoting to femininity
- Gay icon of Freddie Mercury and also speaking of the film 'Bohemian Rhapsody' relates to the way that they want to attract their readers and empower them
- Lots of articles which make Gay people feel inclusive and that they are part of a safe community
- Style articles full of items of clothing that are quite erotic and provocative
HOW ARE GAY MEN REPRESENTED IN ATTITUDE ONLINE?
- hyper-sexualised images of men are frequently used within the magazine, quite in-your-face, gay male gaze
- lots of articles which suggest that homosexuals are vulnerable, and they are still campaigning to give gay people confidence
- lots of references to the 'coming out' aspect of sexuality
- creates almost a 'safe space' for a gay audience to be comfortable with themselves
- promiscuity is very prominent within the style and lifestyle arguments
- conforms to stereotypes of gay men being vain, as there are lots of articles about the way men look
- focus and emphasis on aesthetics rather than strength or sporting abilities
- even though gay people are generally marginalised, lots of the sections are very normal and similar to general lifestyle magazines
- lots of extravagance and exotic lifestyles, designer brands, adds to the stereotype of campness
- they are clearly proud and self confident with who they are
- use of many masculine images may be used in order to challenge the stereotype that gay men are week and feminine
SINGULAR AND STEREOTYPICAL REPRESENTATIONS OF MASCULINITY
Analysing representations of masculinity and digital/print convergence for this issue of 'attitude' magazine
- hot pink used in accents is typically feminine
- colour scheme looks like ann summers
- mise-en-scene of the army jacket connotes to masculinity and stereotypes of straight men
- americanism of 'jock' is a stereotypical masculine role within high schools
- wide, bright eyes are much more typical of female cover models
- moustache is referential to 70s and 80s gay icons, such as Freddie Murcury or the Village People
- red nails are typically sexy and alluring
- unzipped suit is promiscuous, and sexualises the costume, however isn't wholly provocative
- "playing it straight" is a link to conformity, doing what works within society
SYNGERGISTIC relationship between 'Attitude' - the magazine and 'Attitude' - the website. On the website, you can subscribe to the print magazine and within the magazine, the website is referenced to. This is an example of cross-platform convergence between print and digital media.
A 'sell line' is the way that a magazine is trying to display what is in the magazine, and promising what is in the magazine in order to get sales.
STUART HALL: Stereotypes and Inequality in Attitude
Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups. He theorises that a certain group of people take power, and that stereotyping is a form of representation which comes from a group in power reducing people to a few simple characteristics or traits. As well as this, stereotypes come from inequalities in power, minor or excluded groups are constructed as different or 'other'.
POSTCOLONIAL ATTITUDES (Gilroy) - this is where the attitudes of othering from the past, such as black people being marginalised, are applied today in that the attitude of the fact that there are 'others' that are not a part of society, in this case gay people.
CULTIVATION THEORY - the way that gay men are presented within Attitude generally add to the cultivation of gay stereotypes, such as gay people being defined by their aesthetics and their choice in fashion.
HOW ARE GAY MEN REPRESENTED IN ATTITUDE ONLINE?
- hyper-sexualised images of men are frequently used within the magazine, quite in-your-face, gay male gaze
- lots of articles which suggest that homosexuals are vulnerable, and they are still campaigning to give gay people confidence
- lots of references to the 'coming out' aspect of sexuality
- creates almost a 'safe space' for a gay audience to be comfortable with themselves
- promiscuity is very prominent within the style and lifestyle arguments
- conforms to stereotypes of gay men being vain, as there are lots of articles about the way men look
- focus and emphasis on aesthetics rather than strength or sporting abilities
- even though gay people are generally marginalised, lots of the sections are very normal and similar to general lifestyle magazines
- lots of extravagance and exotic lifestyles, designer brands, adds to the stereotype of campness
- they are clearly proud and self confident with who they are
- use of many masculine images may be used in order to challenge the stereotype that gay men are week and feminine
SINGULAR AND STEREOTYPICAL REPRESENTATIONS OF MASCULINITY
Analysing representations of masculinity and digital/print convergence for this issue of 'attitude' magazine- hot pink used in accents is typically feminine
- colour scheme looks like ann summers
- mise-en-scene of the army jacket connotes to masculinity and stereotypes of straight men
- americanism of 'jock' is a stereotypical masculine role within high schools
- wide, bright eyes are much more typical of female cover models
- moustache is referential to 70s and 80s gay icons, such as Freddie Murcury or the Village People
- red nails are typically sexy and alluring
- unzipped suit is promiscuous, and sexualises the costume, however isn't wholly provocative
- "playing it straight" is a link to conformity, doing what works within society
SYNGERGISTIC relationship between 'Attitude' - the magazine and 'Attitude' - the website. On the website, you can subscribe to the print magazine and within the magazine, the website is referenced to. This is an example of cross-platform convergence between print and digital media.
A 'sell line' is the way that a magazine is trying to display what is in the magazine, and promising what is in the magazine in order to get sales.
STUART HALL: Stereotypes and Inequality in Attitude
Stuart Hall suggests that the media and the power of media representations play an important role in defining the ideological thinking of audiences regarding specific social groups. He theorises that a certain group of people take power, and that stereotyping is a form of representation which comes from a group in power reducing people to a few simple characteristics or traits. As well as this, stereotypes come from inequalities in power, minor or excluded groups are constructed as different or 'other'.
POSTCOLONIAL ATTITUDES (Gilroy) - this is where the attitudes of othering from the past, such as black people being marginalised, are applied today in that the attitude of the fact that there are 'others' that are not a part of society, in this case gay people.
CULTIVATION THEORY - the way that gay men are presented within Attitude generally add to the cultivation of gay stereotypes, such as gay people being defined by their aesthetics and their choice in fashion.
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