GDB A-Level Media

FACTS: Universal Pictures is an American film studio, owned by Comcast through its wholly owned subsidiary NBCUniversal Is one of Hollywood's "Big Six" film studios.  Universal was founded in 1912. It is the world's fourth oldest major film studio. Six of Universal Studio's films have achieved box office records, and these are Jaws (1975), E.T. the Extra-Terrestrial (1982), Jurassic Park (1993), Despicable Me 2 (2013), Furious 7 (2015) and Jurassic World (2015).    

Every media product exists for money . FACTS: First film was made in order to see if a horses hooves came off the ground, by someone called Muybridge in 1877. Most technology was limited and films were only about a minute long. The first films were made with still cameras and then the images were put together. Sound wasn't introduced until 1927, and the first film with sound was 'The Jazz Singer'. First film studios built in 1897. Films were made a standardised product, as they realised they could make a product. Most film jobs were seen as crafts, and it meant that many people were women. Classical Hollywood Narrative refers to: The audience always knows exactly where we are (Spacial Continuity). Emphasis is on temporal continuity, where the audience always knows in what order the events have happened. The film must be realistic, and must not make reference to other filmic or popular texts. The Studio System- Production (making of a media produ...

Barthes' Semiotic codes: Hermeneutic codes, Proairetic codes and Symbolic codes. Define Modes of Address: This is the way an advert is trying to put across its message or ideology,                                                for example the words it is using or the people represented in it.  Define 'Lexis: This is the type of words or language that the advertisement is using, for example                                slang terms or proper English. Theories accredited to Stuart Hall: The first of these is the theory of Representation, the second is                                                                th...

Money Supermarket goes against the normal expectations of men in society, and therefore goes against gender hegemony.  there is binary opposition here, with a masculine top half and a feminine bottom half. Adidas Challenges hegemonic ideas of gender due to her hairy legs. She is seen as a challenge to patriarchal hegemony, and therefore the men threatened that they would rape her in order to try and re-enforce their dominance and regain masculinity. WaterAid advert - First Impressions Positivity - more positive than other adverts Uplifting advert Possibly a cynical response Cute advert Rewarding for people who have previously donated Frustration that she's singing in ENGLISH not in the language she may really be speaking, and not just that but it's not necessarily how it is. Because of how much we are used to charity adverts being sad, at first that is how I feel about the advert. The dominant ideology for this advert is that if you payed money to...

STEP 1: READ THE QUESTION AND UNDERLINE THE KEY TERMS. STEP 2: PLAN YOUR ANSWER. KEEP PLAN WITH QUESTION PAPER. STEP 3: WRITE YOUR ESSAY! BEGIN WITH INTRODUCTION (DEFINITIONS, CONTEXT, ARGUMENTS). STEP 4: WRITE PARAGRAPHS TO DEMONSTRATE OWN KNOWLEDGE. STEP 5: SUM UP WITH A CONCLUSION. INTRODUCTION DEFINITIONS OF KEY TERMS CONTEXT (BACKGROUND OF THE ADVERT) ARGUMENT (POINT OF VIEW) PARAGRAPHS POINT EVIDENCE EXPLINATION ARGUMENT BE SPECIFIC!!! CONCLUSION NOT INCREDIBLY IMPORTANT, HOWEVER DOES SUM UP ALL YOUR POINTS

The concept of audience is essential for a media product to exist. They also decide on the success of the product.  Bandura theorised that audiences would see something in the media, and then do it. Around this time, TV was becoming more common in people's homes, and more people were worried about Mass Media which could spread to audiences quickly. A reason why his theory is so well believed is that people like having something to blame, and often it is used to avoid topics to do with mental issues. Gerbner had a similar theory to this, as he felt that people who watch a lot of television etc. they would get a distorted view of reality. While this theory may have been useful in the 1970s, we now have such a range of TV and other platforms which means that we can choose something that will suit our beliefs rather than letting something else influence us. Ideologies Cultivated Here: Women are the ones who clean That all women enjoy cleaning Women are there to be housewi...

Social Meanings Many social meanings here are presented through mise-en-scene, for example the female character here is wearing a costume which looks like nightwear, presenting something that could seem socially scandalous. Men are also socially expected to be stronger, however here he is showed as weaker to the female vampire. The vampire's outfit is very strange for the time, as he is in victorian costume here could present him as a social outcast. Connotative Features The use of an overcast sky and the creepy mansion is connotative of typical gothic films, as well as the red lighting used and the bats within the image. The white colour of the dresses connotes to purity and virginity, and links to how typical vampire beliefs are that they feed off the blood of young and virginal women. The bats are also very significant of the horror genre, as these animals are nocturnal and more mysterious. There is also a full moon in the background which is also connotative of mysteri...

Audience Identification and Groupings  Media is preoccupied with audience because essentially that is who media is made for, and if it isn't a good standard it can affect the producer as well. Not only this, but it is a way of making money. TARGET AUDIENCE - it is the audience which the producer aims their media product towards. For example, producers could aim towards a certain age range or a certain gender. PRIMARY AUDIENCE - this is the specific type of audience a producer is making their product for. SECONDARY AUDIENCE - This is the rest of the audience that the product is aimed at, which may not be who the product was intended for but still appeals to. T.A.P - TEXT -> AUDIENCE <--> PRODUCER (Producer encodes the text, the audience decodes this. However, the producer must think about the way the audience will receive it and the audience can feed back to the producer what they thought) Targeting: Who the producer wants to get/is aiming to get Attracting...

This advert shows a product which many people would frown upon, and not only this but the woman is also sexualised. This could show how scandalous drinking is, as well as how scandalous the woman is dressed. There is also the stereotype that she is glamorous, as her hair is curled in quite a fashionable way. The mode of address used in the phrase "want a touch of black velvet" is also quite sexual, as though they are asking the audience if they want the woman to touch them. Dark lighting could also imply a type of sexual nature.  Here, there are very strong male stereotypes and ideologies. For example, we can see the man meeting the sporty stereotype in his football shirt. The use of underlining the word "real" could emphasize how you aren't a "real man" unless you smoke their brand of cigarettes. The blue is also a stereo typically manly colour as well. In this soap advert, we see a woman who is meeting a lot of stereotypes and ideo...

CHARITY ADVERT -  This charity advert is very typical of many, and includes many of the typical codes and conventions that are expected within a charity advert. For example, the audience is positioned so that the child in the image is looking into their eyes. This evokes a feeling of guilt within the audience as you are being placed in an uncomfortable situation - looking into someone's eyes isn't necessarily a comfortable action. Due to this, the only other place the audience can look is the logo of the charity, therefore raising awareness, as well as the amount of money they are suggested to donate. Saturated colours are also used to represent a sad and dim atmosphere, as though there is no hope (apart from donations) for them to get better. The Z-line used here is also effective as after looking at the slogan of this advert, you look at the eyes, and then you see how to donate. A sans-serif font is used here, creating a to-the-point advert and showing us how necessary th...

What do you think has gone particularly well so far this year? What are your strengths? I think what has gone well so far is that I am understanding more terminology this year and how I can incorporate them into my exams. I also feel as though I am quite strong in picking up the meanings of terms quite quickly, and therefore it is easy to be able to put them into answers. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I am very restless, and get distracted from things easily. This means that I will go through short periods of time where I am incredibly motivated and then after this time I will spend a really long time sleeping and not being able to do work because I don't have the energy to complete it. It is also slightly harder to complete tasks set because I don't have a computer at home for myself, it is shared amongst my family members, and because my dad ...

GENRE: The type of media product governed by implicit rules that are shared by the makers of the product and the audience for it. Music Genres: - Classical - Rap -Metal -Rock -Pop -RnB -Punk Rock -Country -Alternative/indie - Jazz -Blues - Acoustic -Grime -Kpop -Screamo -Emo -Pirate Metal -Dubstep -Electronica -Trance -Disco -Bass -Acapella -Instrumental -Brass -Rockabilly HYBRID GENRES AND SUB-GENRES Hybrid Genres: Several genres that are mixed together, for example romantic comedies. Sub-genres:  When there is a certain genre with more specific areas (a genre within a genre), for example metal and pirate metal.  (There can be hybrid genres that are also sub-genres) Generic Paradigms - also known as 'Genre Conventions', which are aspects of a media text that demonstrate to the audience what genre a media product is, for example editing, mise-en-scene, sound etc). This links to Iconography , as they ar...