Comparing Advertisement Genres


CHARITY ADVERT - 
This charity advert is very typical of many, and includes many of the typical codes and conventions that are expected within a charity advert. For example, the audience is positioned so that the child in the image is looking into their eyes. This evokes a feeling of guilt within the audience as you are being placed in an uncomfortable situation - looking into someone's eyes isn't necessarily a comfortable action. Due to this, the only other place the audience can look is the logo of the charity, therefore raising awareness, as well as the amount of money they are suggested to donate. Saturated colours are also used to represent
a sad and dim atmosphere, as though there is no hope (apart from donations) for them to get better. The Z-line used here is also effective as after looking at the slogan of this advert, you look at the eyes, and then you see how to donate. A sans-serif font is used here, creating a to-the-point advert and showing us how necessary the donations are that they don't need anything else, and that it is simple to just donate.

 HIGH-FASHION ADVERT - 
In this high fashion advert, there are a lot of bright colours as well as the obvious use of a logo on the right hand side of the poster. Adverts are designed in order to show that something is missing in someones life, and in this advert, it's mode of address is happy and bright. This could imply that the audience is supposed to feel as if their life isn't as good without the jeans in it. The slogan is also effective in conveying this, as it reinforces that in order to be creative you must have the product. It also uses representation to show how these are upmarket jeans which are for use by professionals, for example the way that the slogan is saying that people who wear jeans can be successful too. Their catchphrase, "Go Forth", inspired the audience and gives them an incentive to buy the product, as it could feel they are "going forward" in life if the purchase these jeans.

Compared to the charity advert, the high fashion one is a lot brighter. This is because the purpose of the advert is to provoke the audience to feel their life will get better if they buy their products, and in the charity atmosphere the colour is saturated in order to provoke the audience to donate, as saturated colours symbolize life leaving someone and therefore evoke guilt in the audience. There are also no fancy fonts in the charity advert as compared to the fashion advert, and this is because they are much more to the point and want it to be made simple to people what their charity does.


Comments

Post a Comment

Popular posts from this blog

Woman Magazine, 1964

Image
Analysis/Audience responses: Serif font is almost sophisticated and would attract female audiences as they would feel this is a sophisticated product. It is also stereotypically feminine. The pink is quite delicate and dainty. The woman in the photo is of a woman who seems to be in her 30s. Her features are very smooth as well as having perfect teeth, and this would make women feel that they must read this magazine to be as perfect as her. (mise-en-scene). There is also a huge stress on being a housewife in this magazine, which is implied by the lexis about a home lifestyle such as "kitchen". (mode of address). There is a strong Z-line here with the title and the band at the bottom of the cover, which draws the attention to the fact that to be a true woman you would care about that the most and how you look. (composition).  The lighting in this is important because it is a very delicate and light cover, implying that women should be pretty and delicate (key lightin...
Read more

Learning Conversation

What do you think has gone particularly well so far this year? What are your strengths? I think what has gone well so far is that I am understanding more terminology this year and how I can incorporate them into my exams. I also feel as though I am quite strong in picking up the meanings of terms quite quickly, and therefore it is easy to be able to put them into answers. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I am very restless, and get distracted from things easily. This means that I will go through short periods of time where I am incredibly motivated and then after this time I will spend a really long time sleeping and not being able to do work because I don't have the energy to complete it. It is also slightly harder to complete tasks set because I don't have a computer at home for myself, it is shared amongst my family members, and because my dad ...
Read more

The Sci-Fi Genre and Sociohistorical Context

Allegory - a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one Zeitgeist - the defining spirit or mood of a particular period of history as shown by the ideas a beliefs of the time An example of an allegory would be Godzilla (Japan 1950, Ishiro Honda), which is an allegory for Hiroshima and Nagasaki. The monster represents America, and the fact that he is a mutated species represents the nuclear/toxic waste and the way that it was unnatural and inhuman. It also was a little less raw to them, and appealed to more people. When America had overtaken Japan, they made them become more left wing and more westernised. What makes 'Humans' Sci-Fi?? - use of word 'synth' to describe them - the old man who fixes his synth makes it obvious he is a robot, along with the glitches - robotic speech and some head movements - computer generated music, glitch sounds - stock footage for titles involving robots and al...
Read more