Pre-1980 Adverts

This advert shows a product which many people would frown upon, and not only this but the woman is also sexualised. This could show how scandalous drinking is, as well as how scandalous the woman is dressed. There is also the stereotype that she is glamorous, as her hair is curled in quite a fashionable way. The mode of address used in the phrase "want a touch of black velvet" is also quite sexual, as though they are asking the audience if they want the woman to touch them. Dark lighting could also imply a type of sexual nature. 

Here, there are very strong male stereotypes and ideologies. For example, we can see the man meeting the sporty stereotype in his football shirt. The use of underlining the word "real" could emphasize how you aren't a "real man" unless you smoke their brand of cigarettes. The blue is also a stereo typically manly colour as well.

In this soap advert, we see a woman who is meeting a lot of stereotypes and ideologies of women. For example, the colour pink is a stereo typically feminine colour, and the fact that the product itself is also pink could emphasize how this is a woman's product. By depicting her talking into a phone could show the stereotype of how women gossip a lot as they spend a lot of time at home, therefore the best they can do is gossip.