GDB A-Level Media

"All genres exist and function through a process of repetition and difference" - Use Steve Neale's genre theory to explore this notion in Humans and Les Revenants [30] D efinition A rgument   C ontext Neale argues that genre works through presenting a series of easily identifiable generic paradigms in order to attract and ensure their audience. However, in order for the market to avoid becoming saturated , they must include newer and different elements in order to vary content , therefore all media products are made of the repetition and difference of genre conventions . Both 'Humans' and 'Les Revenants' are typical yet atypical of their genres and this is to primarily target both a core and a niche audience . Using the example of 'Humans', the 2015 Channel 4 sci-fi remake of Swedish 'Real Humans' , and 'Les Revenants', a French supernatural drama which aired on Canal+ in 2012, which is based on the 2004 film

'Explain how ownership has shaped Assassin's Creed III - Liberation ' Assassin's Creed III ownership notes - released on PS Vita 2012, not a well-performing console - however, re-released on both PlayStation and Xbox home consoles which were more popular and attracted more audiences - produced by Ubisoft Montreal which produce the majority of Assassin's Creed games - predominantly French and therefore many elements of the game are influenced by French culture - PEGI 18 rating means it has mature content, which is confusing and ineffective - a whole of Assassin's Creed III and their other branches have recently been re-released for PS4 and XBOX 1 - highly underperformed with very little copies selling (600,000 was not enough for a major producer) which does have a lower production value in comparison to other Assassin's Creed games, as it was on a smaller console - was re-mastered in order to bump sales with more elements - trailer includes higher

MUSIC VIDEOS 'How do the representations in this product show the values, attitudes and beliefs of the producer?' DDU-DU DD-DU - Blackpink - westernised fashion styles such as Ariana Grande - all members look similar through the mise-en-scene of makeup and this displays beauty standards in Korea - fetishism of weaponry and the clothes they are wearing (male gaze) - Low angle shots represents power - lots of close-up shots of the face looking straight at the audience represents confidence - mise-en-scene of the tank could connote to power, however it has been decorated with shopping bags and she is laid on top so displays hegemonic ideologies of women enjoying shopping, not made for war - lots of symbolism to do with Royalty, and regality - bright, girly colour scheme - dynamic shots whilst they are dancing - cutesy binary opposition with hard things like tanks and samaurai swords - girl swinging on a chandelier is intertextual reference to wrecking

CURRAN AND SEATON: Power in the media industries comes from the fact that media industries are owned by a small group of people, limiting ideologies that are presented to the audience Conglomeration- where one company 'buys out' other companies, in order to become more powerful and eliminate competition DAVID HESMONDHALG: Media industries and the way that they work through horizontal and vertical integration Horizontal Integration - where an organisation buys others in the same sector, like a publisher focussing purely on magazines Vertical Integration - where an organisation acquires another organisation in the production chain, such as the producer and distributor being owned by the same company Digital/Multimedia Integration - where companies buy into other related areas of cultural industry production to ensure cross-promotion LIVINGSTONE AND LUNDT - Regulation How have the films you have studied been shaped by economic factors ? Knee-Jerk:  - Both a

Explore how audiences can use or interact with the advertisements you have studied WaterAid and Tide: knee-jerk reaction - to want to buy/donate  - ideologies about happiness - ideologies about looks through hegenomy PLAN: - Mise-en-scene and setting of wateraid has ideologies of happiness - Colour of the Tide poster (i.e red is sexy and love) - Positioning of the audience within the wateraid - Cultivation theory (Gerbner) - Reception theory (Stuart hall) - Music within wateraid advert  - Stereotypes and hegenomy - Lexis within the Tide advert - Binary oppositions (Levi-Strauss) - Pick and mix theory (Identity, Gauntlet) - Intertextuality INTRO: The adverts that have been studied offer their target audience several uses and interactions, though primarily this is motivated by profit and selling a lifestyle. PARA 1 (WaterAid): - Binary opp of Radio/Rain and the hot plains of Africa - Audience is positioned with Claudia through camera an

EXAM 1 Component 1a -  (media language and representations) Two unseen texts, you'll be asked to compare the unseen text with the set texts of newspapers, music videos and the advertising industry Component 1b -    (industry and audience) Analysing industry and audience of advertising, newspapers, video games and radio EXAM 2 Component 2 -  There will be questions on TV, online media and magazines, all three WILL come up "Explore the ways in which these adverts use representations to position audiences " [30 marks] US film trailer vs. Kiss of The Vampire poster Make reference to: - How groups are represented - Intertextuality  - Genre conventions - Viewpoints and ideologies **^ use bullet points as a plan!!!** **spend around 45 mins on this question** TIPS -  1. Highlight/underline key parts 2. Form your arguments/points 3. Knee Jerk reaction (first thoughts, jot this down) 4. Plan your answer PLAN: Stereotypes of gender and