Revision 4

MUSIC VIDEOS

'How do the representations in this product show the values, attitudes and beliefs of the producer?'

DDU-DU DD-DU - Blackpink
- westernised fashion styles such as Ariana Grande
- all members look similar through the mise-en-scene of makeup and this displays beauty standards in Korea
- fetishism of weaponry and the clothes they are wearing (male gaze)
- Low angle shots represents power
- lots of close-up shots of the face looking straight at the audience represents confidence
- mise-en-scene of the tank could connote to power, however it has been decorated with shopping bags and she is laid on top so displays hegemonic ideologies of women enjoying shopping, not made for war
- lots of symbolism to do with Royalty, and regality
- bright, girly colour scheme
- dynamic shots whilst they are dancing
- cutesy binary opposition with hard things like tanks and samaurai swords
- girl swinging on a chandelier is intertextual reference to wrecking ball


Formation - Beyoncè
- use of antibellum fashion and mise-en-scene displays her heritage, challenges post-colonial attitudes
- lots of black connotes to something more hard and powerful
- women dancing in a group are displaying their power, female solidarity
- hurricane Katrina symbolism represents her race
- overhead shot of her hanging out of the car and her expression is soft could display how she is maybe rebellious 
- midshot of Beyonce swearing and her face covered with a hat is mysterious, could make her seem powerful, repetition of earlier shot
- 'stop shooting us' and Beyonce sat on the police car could represent her stand against the police brutality against coloured people
- dark, moody colour scheme
- lots of dynamic shots, such as when the camera spins as Beyonce dances

INTRO - DAC
Within both Blackpink's and Beyoncè's music videos, we can see that the representations of women and race both subvert and conform to hegemonically accepted ideologies. This can be seen by the mise-en-scene of their costume, makeup and set. Although both videos are made by artists of marginalised races, they are also heavily westernised.

PARA 1
One way in which Blackpink's video displays conventions and reinforces female stereotypes is through the mise-en-scene of costume. They are highly sexualised through the way they are skintight and short, as well as the use of almost fetishist clothing. This relates to Lisbet Van Zoonen's male gaze theory, and the way that women are dressed in order to appease men and this way of dressing makes them more attractive. What also adds to this stereotype of women is the bright pink colours, however this is contrasted with the binary opposition of military elements such as the tank and the samaurai sword. This represents the women in the video as being powerful, and what also adds to this is the low angle shot of one of the members on the throne, with the symbolism of royalty connoting to power.


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