GDB A-Level Media

Purpose: - Evokes the feeling of guilt in order to provoke the audience to donate - Encourage support from members of the public - It also provokes the audience to agree with the ideology within them Mode of Address - A sad tone is created within them via music and camera footage - A lot of use of direct address to the audience Conventions - Soft, comforting voice over - Sad instrumental music in the background - Distressing and emotional camera footage - Backstories that evoke a feeling of sadness Positioning - Put in the same place as the less fortunate - Next to the cameraman, put in a position where we are looking more fortunate NSPCC advert (Open Your Eyes) Repetition of the money/constantly on the screen to remind the audience of what to do High angles with the camera show how powerless the children are Black and white/desaturation is used to show the sadness or misery of the child The close up shot of the children's eye becomes direct address, and be...

Anchor Spreadable Butter Advert Represents the old and the young. There are both male and female characters. Families - the family here is presented as very close, for example they are joking around with each other and the mise-en-scene shows how close they are. Teenagers and younger children, as displayed by the male's hoody and the girl's ponytails. The way the boy uses his lexis shows the hid cheeky nature. People with things like dementia. Grandparents. Different ethnicities (Caribbean Accent). There is the Jamaican stereotype that they enjoy cooking and their food. The Grandmother has a smooth and relaxed voice, which could reflect the butter itself. Could possibly appeal to immigrants and second-generation immigrants. Pot Noodle Advert Establishing shot represents how he is a messy teenage boy, from a more impoverished background and maybe on benefits (or part of the working class). Possibly from up North, somewhere like Yorkshire. Stereotypes o...

Introduction to Representation Presenting something is showing it , whereas representing something is how it is shown again . It is the way in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events. LINDT LINDOR ADVERT - The advert includes a soft-spoken woman with a well rounded accent, and the music in the advert is quite soft as well as this, making it seem quite elegant and the red and god colours make it seem quite middle/upper class. It looks like quite a luxurious advert, with smooth, melted chocolate, as well as the lexis used, such as "irresistible" and 'luscious". However, these words as well as the close-up of the woman's face seems almost sexual. The soft music plays on this too, as well as the mise-en-scene in the woman's bedroom. The scene transitions are effective, especially the fades, as they connote to the smoothess of the chocolate. SUPER BOWL ADVERT - People represent...

Function of an Advert: -  To promote something which makes the audience feel like their life is not complete without the advertised product - To appeal to stereotypes of people and to represent different people in society in their conformed roles The producer is the maker or a media product  IDEOLOGY: THE BELIEFS AND VALUES OF A MEDIA TEXT DOMINANT IDEOLOGY: THE SET OF IDEAS OR CULTURE THAT IS MORE MOST COMMON OR WIDELY ACCEPTED IN A SOCIETY. THESE CAN CHANGE OVER TIME.  To begin with, we can see that the model here is stereotypically pretty, and shoes the ideology for what beautiful women should look like. She has large eyes, straight nose and perfectly manicured nails. Her face is smooth and her eyes are very bright. This shows that for her to achieve the perfect look and meet the ideologies of the time, she must need to use their makeup. The phrase "a pretty great way to keep your eyes in line", which shows how you've got to think about wh...

Hermeneutic Codes - Anything within a media text which asks a question, or creates mystery/suspense Proairetic Codes - These are also known as 'Action Codes', and this is something which shows the audience something is going to happen Symbolic codes - Anything which has a deeper meaning

Roland Barthes - Semiotics He believed that different things had certain meanings. There are signs, signifiers and the signified. A sign is anything that can have a meaning, and are made of signifiers (what is used to create the meaning) and the signified (the meaning that it creates). For example, a lion would be a signifier which creates a meaning of being, brave, strong or vicious. He also referred to intertextuality as being Referential codes. Claude Levi-Strauss - Structuralism Strauss believed that, through binary oppositions, that if there was no such thing as things like night, we would not know about day. Essentially, we don't know the world through what it is, but what it is not. Binary Oppositions is where if there is one thing, there will always be an opposite. Stuart Hall - Representation Believed that things are used in order to show something that we want to present in a specific way, through thought, concept, idea or feeling. It is not what they are or wh...