Representation and Identity


Anchor Spreadable Butter Advert

  • Represents the old and the young.
  • There are both male and female characters.
  • Families - the family here is presented as very close, for example they are joking around with each other and the mise-en-scene shows how close they are.
  • Teenagers and younger children, as displayed by the male's hoody and the girl's ponytails. The way the boy uses his lexis shows the hid cheeky nature.
  • People with things like dementia.
  • Grandparents.
  • Different ethnicities (Caribbean Accent).
  • There is the Jamaican stereotype that they enjoy cooking and their food.
  • The Grandmother has a smooth and relaxed voice, which could reflect the butter itself.
  • Could possibly appeal to immigrants and second-generation immigrants.


Pot Noodle Advert

  • Establishing shot represents how he is a messy teenage boy, from a more impoverished background and maybe on benefits (or part of the working class).
  • Possibly from up North, somewhere like Yorkshire.
  • Stereotypes of the North such as being much poorer.
  • The family is wearing clothes like tracksuits, big earrings and gold chains.
  • Rocky-style montage shows how he wants to become more than he is, and that he it trying really hard.
  • Binary oppositions of the North compared to Vegas, where the bleak and miserable is contrasted by the bold and colourful.
  • There is a question of sexuality, could the protagonist be gay?
  • There is the association of the way he is dressed and the way he walks with homosexuality, as what he is doing is quite feminine.
  • It is a very accepting advert, where people feel like they can do anything they want to.
  • The black man is very stereotypical, as he is dressed as a rapper which is a common stereotype of black people.
  • The way the black man is licking his lips could display that there is a suggestion they are thirsty for sex.

WAYS WE DEFINE OURSELVES:
- The clothes we wear
- Makeup/Hairstyle
- Taste in music/TV/films
- Where we come from
- Accents and language used
- Ethnicities and origins
- The Grades people achieve in school






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