Representation
Introduction to Representation
Presenting something is showing it, whereas representing something is how it is shown again.
It is the way in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events.
LINDT LINDOR ADVERT - The advert includes a soft-spoken woman with a well rounded accent, and the music in the advert is quite soft as well as this, making it seem quite elegant and the red and god colours make it seem quite middle/upper class. It looks like quite a luxurious advert, with smooth, melted chocolate, as well as the lexis used, such as "irresistible" and 'luscious". However, these words as well as the close-up of the woman's face seems almost sexual. The soft music plays on this too, as well as the mise-en-scene in the woman's bedroom. The scene transitions are effective, especially the fades, as they connote to the smoothess of the chocolate.
SUPER BOWL ADVERT - People represented in this include women, children, ethnic minority groups, men, the disabled and working class people. It was quite fast paced, which could add to how people watching this would be working class and busy in the modern world. Portrays the 'American Dream', where if you work hard you will be rich and get what you want. There is very loud, bold american music, and the iconography used shows how powerful the people are who own it. There are very cultural codes, with a dominant ideology of American history. It is an advert for the American audience and therefore it will include a lot of american ideologies. There is also a stereotype where a woman cannot drive, however it goes against the stereotype of women and mothers as she tells the young boy that he should come with her.
Stereotypes
A stereotype is a generalisation or a common belief held about a certain group of people.
People use it as a way of ordering people and making sense of the world, as well as a shortcut for producers to create media products. It also creates a reference point for audiences as well as an expression of the dominant societal values.
Presenting something is showing it, whereas representing something is how it is shown again.
It is the way in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events.
LINDT LINDOR ADVERT - The advert includes a soft-spoken woman with a well rounded accent, and the music in the advert is quite soft as well as this, making it seem quite elegant and the red and god colours make it seem quite middle/upper class. It looks like quite a luxurious advert, with smooth, melted chocolate, as well as the lexis used, such as "irresistible" and 'luscious". However, these words as well as the close-up of the woman's face seems almost sexual. The soft music plays on this too, as well as the mise-en-scene in the woman's bedroom. The scene transitions are effective, especially the fades, as they connote to the smoothess of the chocolate.
SUPER BOWL ADVERT - People represented in this include women, children, ethnic minority groups, men, the disabled and working class people. It was quite fast paced, which could add to how people watching this would be working class and busy in the modern world. Portrays the 'American Dream', where if you work hard you will be rich and get what you want. There is very loud, bold american music, and the iconography used shows how powerful the people are who own it. There are very cultural codes, with a dominant ideology of American history. It is an advert for the American audience and therefore it will include a lot of american ideologies. There is also a stereotype where a woman cannot drive, however it goes against the stereotype of women and mothers as she tells the young boy that he should come with her.
Stereotypes
A stereotype is a generalisation or a common belief held about a certain group of people.
People use it as a way of ordering people and making sense of the world, as well as a shortcut for producers to create media products. It also creates a reference point for audiences as well as an expression of the dominant societal values.
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