Ideology

Function of an Advert:
- To promote something which makes the audience feel like their life is not complete without the advertised product
- To appeal to stereotypes of people and to represent different people in society in their conformed roles

The producer is the maker or a media product 


IDEOLOGY: THE BELIEFS AND VALUES OF A MEDIA TEXT

DOMINANT IDEOLOGY: THE SET OF IDEAS OR CULTURE THAT IS MORE MOST COMMON OR WIDELY ACCEPTED IN A SOCIETY. THESE CAN CHANGE OVER TIME. 

To begin with, we can see that the model here is stereotypically pretty, and shoes the ideology for what beautiful women should look like. She has large eyes, straight nose and perfectly manicured nails. Her face is smooth and her eyes are very bright. This shows that for her to achieve the perfect look and meet the ideologies of the time, she must need to use their makeup. The phrase "a pretty great way to keep your eyes in line", which shows how you've got to think about what is right and wrong and keep yourself in line, and plays on the ideology of morals. 








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