Attitude: Industry and Audience
Publishing info: - Published by Stream Publishing Ltd - It seems to publish a range of titles that are mostly for travel companies (free handouts that people can read), however they also publish another gay magazine, called 'Winq', which is luxurious. - They acquired 'Attitude Magazine' in order to eliminate competition, an example of horizontal integration - 'winq' is a Dutch magazine which is an example of internationalisation where corporations can sell more copies of magazines which they have already produced - They are an independent publisher - The new website was only set up in 2014 1/3 of magazine revenue comes from advertising , which is essential to keeping the cover price of magazines down . This is also reflected in the amount of advertisements on the Attitude website. Print circulation for 'Attitude' magazine sits at around 50,000 , whereas the online circulation sits at 12,207 . However, the amount of online users comes to 1...

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