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Power and Media Industries

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James Curran and Jean Seaton ON THE NEED FOR DIVERSITY - "diversity is in the public interest - but modern societies suffer from collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" Digital technologies have access to the internet, and this means that people have access to a much wider range of things. I good way to describe the range of media is as a MONOPOLY, and this is when someone has the exclusive ownership of something. Rupert Murdoch is the CEO of News Corporation , which owns the Sun, The Times and The Sunday Times. Not only does News Corp own these newspapers, they also own ITV, Fox, National Geographic and Sky. A conglomerate is a large corporation which consists of multiple smaller companies. A subsidiary is a smaller company owned by a larger corporation. DISNEY is a good example of a conglomerate, as they own Lucasfilm, Marvel, Pixar and Vice. By doing...
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Regulation

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In the UK, television has a 'watershed' period which has been agreed that inappropriate content is shown only after 9pm , and this prevents young children from being exposed to things like extreme violence and nudity . This also means that the channels get less complaints. Ofcom   is the regulatory service in the UK which oversees the regulation of British TV. It helps reduce harm and offence by limiting it. It is "required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder", which could be something which portrays racial hatred and encourages things like hate crimes. The mass media can be used to manipulate groups of people, and a main concern with this is the hypodermic syringe theory . This is a passive audience theory, which means that people just take in and copy what they see. Sonia Livingstone and Peter Lundt theorised that regulation very rarely works , and this is because the internet m...
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Film Industry: Week 1

Every media product exists for money . FACTS: First film was made in order to see if a horses hooves came off the ground, by someone called Muybridge in 1877. Most technology was limited and films were only about a minute long. The first films were made with still cameras and then the images were put together. Sound wasn't introduced until 1927, and the first film with sound was 'The Jazz Singer'. First film studios built in 1897. Films were made a standardised product, as they realised they could make a product. Most film jobs were seen as crafts, and it meant that many people were women. Classical Hollywood Narrative refers to: The audience always knows exactly where we are (Spacial Continuity). Emphasis is on temporal continuity, where the audience always knows in what order the events have happened. The film must be realistic, and must not make reference to other filmic or popular texts. The Studio System- Production (making of a media produ...
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