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Power and Media Industries

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James Curran and Jean Seaton ON THE NEED FOR DIVERSITY - "diversity is in the public interest - but modern societies suffer from collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" Digital technologies have access to the internet, and this means that people have access to a much wider range of things. I good way to describe the range of media is as a MONOPOLY, and this is when someone has the exclusive ownership of something. Rupert Murdoch is the CEO of News Corporation , which owns the Sun, The Times and The Sunday Times. Not only does News Corp own these newspapers, they also own ITV, Fox, National Geographic and Sky. A conglomerate is a large corporation which consists of multiple smaller companies. A subsidiary is a smaller company owned by a larger corporation. DISNEY is a good example of a conglomerate, as they own Lucasfilm, Marvel, Pixar and Vice. By doing...
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Industry Research Task - IPC

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The Suffragette Movement, Two World Wars, the swingin' 60s, Britpop and the digital revolution - we been part of it all Pinpointing exactly how far Time Inc. UK's (formerly IPC Media) roots stretch back into the midst of publishing history is a complicated business. The International Publishing Corporation Ltd was formed in 1963 following the merger of the UK's three leading magazine publishers - George Newnes, Odhams Press and Fleetway Publications - who came together with the Mirror Group to form the International Publishing Corporation (IPC). And IPC Magazines was created five years later, in 1968. But those three original magazine businesses each had their own illustrious history, having been established in 1881, 1890 and 1880 respectively, with a number of the titles they launched in the late 19th Century still being published today under the Time Inc. UK umbrella. And when The Field, launched in 1853, joined the IPC stable in 1994 following the acquisition of Harm...
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Online Media Intro

DIGITAL CONVERGENCE  - radio uses both the internet and radio devices - newspapers have online pages - youtube gives advertising another platform The internet and several platforms have only been made possible through advances in storage, and especially YouTube due to the capacity videos need in order to be stored. Vlogging - a type of digital media where you video yourself doing things, in comparison to a blog (short for 'weblog') which is like an online diary. What makes this interesting is that the target audience is for young people. It is a type of 'participatory culture' as people can contribute to what they want to watch and can skip through videos (links to Shirky and end of audience theory). - 42% of internet users have watched a vlog within the last month - this rose to 50% in 16-24 year olds 16-24 year olds are valuable to advertisers as we have much more money to spend as we don't have as much responsibility in order to have to pay for things...
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