That advert you made me post


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Exploring Identity

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Zoella vs Tanya Burr Zoella -  - Childish, sans serif fonts with pastel colours - Basic use of vocabulary suggests a young audience - Capitalisation of titles and relevant thumbnails are easy to understand and navigate - Presents an aspirational view of adult life, with many photographs being used for aesthetic purpose - Many hyperreal representations of drink, holidays and other situations - Lots of hyperlinks to products in order to buy, leads people down a 'rabbit hole' - Very easy to navigate with a plain user experience - Animated fairy lights add to/symbolise her girly aesthetic, as well as the use of pink and white - Often posts her room and things like that and this makes her seem like an adult trying to cling onto her own childhood Tanya Burr -  - Similar layout is again easy to navigate and has a nice user experience - Serif font presents her much more sophisticated and grown up - Male gaze theory could be applied here as she posts many photos of...
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Attitude Online

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- Main image is stereotypical of a homosexual man, with the posed face and the mise-en-scene of bow tie - The subject of the image is staring out of the photograph, and this positions the audience to feel challenged, and the article is challenging people's ideologies - Intertextuality of the image referring to 'Singing in the Rain' - Anchorage of the title juxtaposes the stereotypical confidence of a homosexual man, and also makes him more feminine, as it is typically hegemonic of women to portray these feelings - Sans serif font is very simple and bold, and makes it easy to read and understand - Colour scheme is basic with white background and small coloured accents, connotes to LGBT flag - Use of green folio (category) helps reader understand what section of the website they're using - They target a British, Gay, male audience as the ideologies are clearly presented through the topic of the article - Uses the #QueerAF podcast within the article which assume...
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Videogames 2

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Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a ...
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