That advert you made me post


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Attitude: Industry and Audience

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Publishing info: - Published by Stream Publishing Ltd - It seems to publish a range of titles that are mostly for travel companies (free handouts that people can read), however they also publish another gay magazine, called 'Winq', which is luxurious. - They acquired 'Attitude Magazine' in order to eliminate competition, an example of horizontal integration -  'winq' is a Dutch magazine which is an example of internationalisation where corporations can sell more copies of magazines which they have already produced - They are an independent publisher - The new website was only set up in 2014 1/3 of magazine revenue comes from advertising , which is essential to keeping the cover price of magazines down . This is also reflected in the amount of advertisements on the Attitude website. Print circulation for 'Attitude' magazine sits at around 50,000 , whereas the online circulation sits at 12,207 . However, the amount of online users comes to 1...
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Videogames 2

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Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a ...
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Online Algorithms

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Some videos on YouTube are created using an algorithm in order to generate content that is popular , and will emerge through auto play. People will use the algorithm in order to make the videos, however the producers are using that algorithm's 'advice' to generate content that will be frequently viewed in order to make money . This means that the videos aren't overly entertaining and sometimes they use children's content mixed with horrible imagery which eventually traumatises innocent children who click on them not realising what they will be, or that are even auto played due to the key words used to describe it. However, the algorithm WORKS - this means there are always going to be clicks which then generate money. IS ZOELLA USING AN ALGORITHM? - The use of brands in the title of her videos as well as the thumbnails in order to generate more clicks as they are popular - Zoella's face in every thumbnail is almost identical, always a smile and it mak...
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