Videogames 2

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Assassin's Creed III - Liberation


HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE?

 David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit"

 - targeting a minority audience (black female avatar/character in game)
- targets pre-existing fans in order to generate returning customers (creating a fanbase)
- common industry practice to re-release games
- tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about)
- similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America
- high quality animation, graphics and locations (high production values)
- multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity)
- advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a lot of action (proairetic codes) and high quality orchestral soundtrack. This makes it big budget and better quality
- Matches the Assassin's creed branding and image, with the strong protagonist in the centre etc

When the game was first released, the sales didn't release company expectations and therefore they had to re-release it. The storyline was heavily criticised and only had bad/average reviews. When it was re-released, they added extra missions and features as well as making it better quality. When something gets good enough reviews, it can then be released again (like assassin's creed 3: remastered) because it is an easier way to make money.

Videogames were originally regulated by ELSPA before PEGI (Pan European Game Information). Although they have an age rating, they do not rate the difficulty of the game, therefore it could have a low rating (i.e. 3) it may not have any bad content but it could be too hard for anyone younger than 12 or something to play.

The BBFC can rate films if they contain video footage, and if it's rated by BBFC then legally you have to be that age to have it sold to you, however PEGI is only an advisory classification system. It is up to the store's discretion if they sell it to you or not.









'STEAM' is a digital download platform, and this is where regulation fails. It is easy to be able to create an account, lie about your age, and buy games which are not appropriate. This means that the regulation of games is pretty much completely ineffective. In stores, it mostly relies on the face that parents are the ones most likely to buy them and therefore it us up to them to decide if it's appropriate for children to buy or not.





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