Assassin's creed 3 Liberation promo material

MARKETING AND ADVERTISING 


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- Many people feel that Assassin's creed has been completely oversaturated as there are so many on the market
- Certain items of merchandise appeal to a certain audience, especially such a niche audience as Assassin's creed

Pen Portrait for typical Assassin's creed fan:

 Image result for teenager
- Aged 15-25
- Might have hobbies like karate, or enjoy mathematics and sciences (also history due to historical aspects)
- dependant on mum and dad, who have quite sufficient jobs
- middle class for defs
- probably very smart tbh




Playing 'too many' videogames supposedly changes your attitude to the world around you, and makes you become violent and stupid. However, this follows the Hypodermic needle theory and this theory is slightly flawed - many people who play video games are completely normal. It is the minority who become affected by it. Generally, videogames solve problems with violence. This could cultivate the ideology that this is the answer to things.

Doom, released in 1993, created a moral or media panic. This was where people started to fear about the game, especially after the Columbine massacre. Amplification is where something is completely pushed out of proportion, and what this does is create a situation where people are hyper aware of something.
         

UBISOFT IS FRENCH. Within the game, and other Assassin's Creed games, there are very strong elements of French culture, such as the way the dress, the architecture and the accents of the character - even her name is French.



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