GDB A-Level Media

TWEETS 2010 - Zoella tweets homophobic and rude things about other people - Makes her out to be entitled - Breaks the hyperreality as she is no longer her cutesy brand 'Zoella', but she is now a normal person making mistakes being Zoe Sugg THE ZOELLA APARTMENT Conforms to hegemonic standards of beauty Aims for an extremely specific audience The close up angle and casual mode of address is more personal Rented A WHOLE FUCKING APARTMENT to launch her products  Mini increases her cultural capital White and pink colour scheme again reinforces her 'innocent' branding Commodity fetishism of her own brand, adds to the negative stereotype that woman are dumb and pleased by simple things, as her fixation on the packaging is a shallow attempt at selling her product to a young and impressionable audience Her pug is like her child, adds to how she doesn't want to grow up and her childish aesthetic Uses multiple references to things and people in her life that yo...

Zoella vs Tanya Burr Zoella -  - Childish, sans serif fonts with pastel colours - Basic use of vocabulary suggests a young audience - Capitalisation of titles and relevant thumbnails are easy to understand and navigate - Presents an aspirational view of adult life, with many photographs being used for aesthetic purpose - Many hyperreal representations of drink, holidays and other situations - Lots of hyperlinks to products in order to buy, leads people down a 'rabbit hole' - Very easy to navigate with a plain user experience - Animated fairy lights add to/symbolise her girly aesthetic, as well as the use of pink and white - Often posts her room and things like that and this makes her seem like an adult trying to cling onto her own childhood Tanya Burr -  - Similar layout is again easy to navigate and has a nice user experience - Serif font presents her much more sophisticated and grown up - Male gaze theory could be applied here as she posts many photos of...

Zoe Sugg - rebranded from 'Zoella' to 'Zoe Sugg', who also has her own cosmetics brand called 'Zoella' - this could display how her brand is trying to mature - primary form of online communication is YouTube MULTIMODALITY - many forms of communication, such as text, images, sound, moving image etc. The opposite would be 'monomodal' such as radio, which is classically only sound. HYPERLINK - something like a word that you click on to go somewhere else on a website HYPERMODALITY - this is what makes online media different from other media products, as things online use hyperlinks with several different forms of communications linking themselves together HYPERREALITY - more real than real, something beyond reality "We live in a world where there is more and more information, and less and less meaning" - Jean Baudrillard WebPages - 'Above the fold' When designing a website, it is important that it is top heavy , or that...

DIGITAL CONVERGENCE  - radio uses both the internet and radio devices - newspapers have online pages - youtube gives advertising another platform The internet and several platforms have only been made possible through advances in storage, and especially YouTube due to the capacity videos need in order to be stored. Vlogging - a type of digital media where you video yourself doing things, in comparison to a blog (short for 'weblog') which is like an online diary. What makes this interesting is that the target audience is for young people. It is a type of 'participatory culture' as people can contribute to what they want to watch and can skip through videos (links to Shirky and end of audience theory). - 42% of internet users have watched a vlog within the last month - this rose to 50% in 16-24 year olds 16-24 year olds are valuable to advertisers as we have much more money to spend as we don't have as much responsibility in order to have to pay for things...

Late Night Women's Hour facts: - Spin-off of a BBC Radio 4 Women's hour daily programme - Hosted by Lauren Laverne and other panellists - Broadcast once a month - Each episode focusses on a different theme relevant to its female audience - Began in 2015 - Known as a 'magazine show', which means they discuss new topics each time - 'Round table discussion' displays how they took turns with the discussion TARGET AUDIENCE - OLDER FEMALE, MIDDLE CLASS BROADCAST TIME - 11pm FRIDAY NIGHT (also called a graveyard slot, due to the time of night as many people won't listen). Also available as a podcast. Notes on Episode: Subject of 'home' is very stereotypical of women Explores wider culture i.e. hygge, Danish panellist Seems to express the need for comfort, striving for perfection Family oriented, possible for mums who have the time to stay at home, caring for people Author of cookery book, stereotype of females cooking Maybe has links to...

SPECIALISED   Industry - BBC radio, specifically online, has been re-named (or re-branded) to BBC sounds - Paid for via licences - Due to economic factors it is easier to access radio through their website - BBC sounds website is logical, well laid out, and has lots of options for people to listen to - Appeals to a wide audience, not a niche audience - When registering, BBC uses photos of icons of the company like David Attenborough - Public Broadcast provider - Thumbnails on the website are clear and precise, targets the audience through this simpliciy John Peel  - started as a pirate DJ, and then was hired by the BBC. He did what he wanted and there was a lot of diverse content. He faced many complaints, and he has not been replaced because someone like him could bring a lot of backlash that the BBC doesn't want. ZOE BALL PODCAST (BBC RADIO 2) - AUDIENCE : middle aged (30s), female audience, middle class, working mum      ...

- Unreleased, no release date - Developed by Hideo Kojima - 4 trailers released so far Trailer 1: https://www.youtube.com/watch?v=qPL_E-TEtL8 In this trailer, Kojima is creating an audience - he is displaying what he can do and what the gameplay may be like, and therefore is getting people interested before the release. It's a very obscure game, with bizarre iconography and lacking in genre conventions.  Most of this trailer enables the audience to be active and create fan theories, and interact with the media product. However, what this may then do is lead the audience to be let down by what may be released by having them create such high expectations of the game. The use of real and famous Hollywood actors also means that an audience will also be constructed by fans of those actors.  The funding of this game comes from Sony, who have paid for it to be exclusive to playstation, and it is an extremely expensive project which may fail.  One thing...