Zoella

Zoe Sugg
- rebranded from 'Zoella' to 'Zoe Sugg', who also has her own cosmetics brand called 'Zoella'
- this could display how her brand is trying to mature
- primary form of online communication is YouTube

MULTIMODALITY - many forms of communication, such as text, images, sound, moving image etc. The opposite would be 'monomodal' such as radio, which is classically only sound.

HYPERLINK - something like a word that you click on to go somewhere else on a website

 HYPERMODALITY - this is what makes online media different from other media products, as things online use hyperlinks with several different forms of communications linking themselves together

HYPERREALITY - more real than real, something beyond reality

"We live in a world where there is more and more information, and less and less meaning" - Jean Baudrillard

WebPages - 'Above the fold'
When designing a website, it is important that it is top heavy, or that things are 'above the fold'. This means that the most important things should be seen and the first things to be seen without scrolling down. Typically, this term is similar to how when a newspaper folds, the important parts are on the top part of the front of a paper.

- Thumbnail as a preview
- Header is normally a name or brand
- Footer normally has the date and other details of the page
- Navigation bars are there for 'user experience', and allows the user to find exactly what they want as quickly as possible and allow them to explore the page much easier
- Slider at the side of the page allows you to scroll through
- Banner ads are the ones which are at the top of a site and take up a long horizontal section of the page
- Search box at the top of the page
- Social media icons have hyperlinks to go to other pages

Zoella's aesthetic:
- positioned in a voyeuristic way, in the middle of the room with the camera in her eye. Zoella subverts convention by creating a binary opposition, dressing well and looking innocent
-breaks the 4th wall with eye contact and addressing the audience
- nothing offensive or distracting about her home, lots of plants and neutrals
- leaves in her mistakes in order to seem more normal, despite professional lighting and cameras
- unscripted narrative, her own words and what comes to her mind (conversational)
- aspirational content as she works with big brands


***IS ZOELLA A SIMULATION?***

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