Online Media Intro
DIGITAL CONVERGENCE
- radio uses both the internet and radio devices
- newspapers have online pages
- youtube gives advertising another platform
The internet and several platforms have only been made possible through advances in storage, and especially YouTube due to the capacity videos need in order to be stored.
Vlogging - a type of digital media where you video yourself doing things, in comparison to a blog (short for 'weblog') which is like an online diary. What makes this interesting is that the target audience is for young people. It is a type of 'participatory culture' as people can contribute to what they want to watch and can skip through videos (links to Shirky and end of audience theory).
- 42% of internet users have watched a vlog within the last month
- this rose to 50% in 16-24 year olds
16-24 year olds are valuable to advertisers as we have much more money to spend as we don't have as much responsibility in order to have to pay for things other than products ('expendable income').
Ideology - Selling a Lifestyle
- producers sell audiences, as the audience is being given to the companies (they are the money)
- the real people we see in vlogs are people that the audience aspire to be as they are 'real'
- they are meant to be authentic, and although they are a real person, we need to understand that they are not really there and that they may have constricted that to suit their audience (hyperreality)
- the vlogger looks directly at the camera, and therefore you, using a direct mode of address, which breaks the '4th wall' as the audience is theoretically not involved (characteristic specific of vlogging and online media)
- the audience can interact by leaving comments or by Instagram stories etc
Pseudoscience - something that people act like is 'science', when really its not.
JACKSON GALAXY - crazy cat man
- uses pseudoscience
- breaks the cat person stereotype
- seems like a rocker with leather, tattoos and guitars
- he is selling his personality and has a different perspective to what people normally see
- low production value, quite bad
- not aimed at most people, however for a niche collection of individuals
ZOELLA
- has a subsidiary account called 'More Zoella'
- her accounts have over 10million on each, with12million on youtube.
- persona is how you act out your personality and this could be real or fake
- target audience could be much younger as her dog is called Nala (referential code, i.e. referential code)
- very expressive person, as her face is very expressive
- neutral British accent
- vocal delivery is much more American, with undulating movements and tones
- direct, inviting, welcoming, friendly
- could have her videos demonitized if she says anything controversial or swears, as youtube responds to reported videos (self regulated)
- frequent jump cuts, generally a mistake, makes her out to look more authentic
- very conversational tone
- a lot like a Children's TV presenter
- looks more like an animated character rather than a real person
- she doesn't sound like a woman in her 20s due to her voice
WEB 2.0 - much cleaner, easy to navigate, lots of white and plain colours
- radio uses both the internet and radio devices
- newspapers have online pages
- youtube gives advertising another platform
The internet and several platforms have only been made possible through advances in storage, and especially YouTube due to the capacity videos need in order to be stored.
Vlogging - a type of digital media where you video yourself doing things, in comparison to a blog (short for 'weblog') which is like an online diary. What makes this interesting is that the target audience is for young people. It is a type of 'participatory culture' as people can contribute to what they want to watch and can skip through videos (links to Shirky and end of audience theory).
- 42% of internet users have watched a vlog within the last month
- this rose to 50% in 16-24 year olds
16-24 year olds are valuable to advertisers as we have much more money to spend as we don't have as much responsibility in order to have to pay for things other than products ('expendable income').
Ideology - Selling a Lifestyle
- producers sell audiences, as the audience is being given to the companies (they are the money)
- the real people we see in vlogs are people that the audience aspire to be as they are 'real'
- they are meant to be authentic, and although they are a real person, we need to understand that they are not really there and that they may have constricted that to suit their audience (hyperreality)
- the vlogger looks directly at the camera, and therefore you, using a direct mode of address, which breaks the '4th wall' as the audience is theoretically not involved (characteristic specific of vlogging and online media)
- the audience can interact by leaving comments or by Instagram stories etc
Pseudoscience - something that people act like is 'science', when really its not.
JACKSON GALAXY - crazy cat man
- uses pseudoscience
- breaks the cat person stereotype
- seems like a rocker with leather, tattoos and guitars
- he is selling his personality and has a different perspective to what people normally see
- low production value, quite bad
- not aimed at most people, however for a niche collection of individuals
ZOELLA
- has a subsidiary account called 'More Zoella'
- her accounts have over 10million on each, with12million on youtube.
- persona is how you act out your personality and this could be real or fake
- target audience could be much younger as her dog is called Nala (referential code, i.e. referential code)
- very expressive person, as her face is very expressive
- neutral British accent
- vocal delivery is much more American, with undulating movements and tones
- direct, inviting, welcoming, friendly
- could have her videos demonitized if she says anything controversial or swears, as youtube responds to reported videos (self regulated)
- frequent jump cuts, generally a mistake, makes her out to look more authentic
- very conversational tone
- a lot like a Children's TV presenter
- looks more like an animated character rather than a real person
- she doesn't sound like a woman in her 20s due to her voice
WEB 2.0 - much cleaner, easy to navigate, lots of white and plain colours
Comments
Post a Comment