Roland Barthes - Semiotics He believed that different things had certain meanings. There are signs, signifiers and the signified. A sign is anything that can have a meaning, and are made of signifiers (what is used to create the meaning) and the signified (the meaning that it creates). For example, a lion would be a signifier which creates a meaning of being, brave, strong or vicious. He also referred to intertextuality as being Referential codes. Claude Levi-Strauss - Structuralism Strauss believed that, through binary oppositions, that if there was no such thing as things like night, we would not know about day. Essentially, we don't know the world through what it is, but what it is not. Binary Oppositions is where if there is one thing, there will always be an opposite. Stuart Hall - Representation Believed that things are used in order to show something that we want to present in a specific way, through thought, concept, idea or feeling. It is not what they are or wh...
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