The Television Industry

UK drama tends to be 6-8 episodes long, UK comedy series tend to be around 6 and Humans has 8 episodes per season - it is a sci-fi/drama series. The original show was Swedish.

The BBC started out as a non-commercial venture, made to educate and inform it's audience. However, TV has become more global and this means that it has had to adapt its structure, role and function in order to achieve global success.

HBO (home box office) is a company who uses things like streaming to get around regulations in America. This means that they can also distribute their shows worldwide.

The TV industry is very fragmented, because there are so many channels and cable options and streaming services which people can use. This makes television much more diverse and it can be confusing to know when we are actually watching television.

Documentary
- on November 2nd 1936, the BBC's first broadcast in HD
- countries all over the world were competing with one another to create TV
- John Baird wanted to create TV and make it for everyone, however John Reeth was more focussed on the money and the fame
- in 1925, Baird displayed television at Selfridges. Shortly after, Baird started producing and distributing TV sets

Hypodermic syringe theory is a passive media theory where the audience is influence by television automatically, without the audience choosing it to.

 Marketing, Distribution and Circulation
The "Persona Synthetics" advert for Humans is much different compared to others. It is and advert for a product which isn't real, however the convincing nature of it makes it much more intriguing and the hermeneutic codes within it draws the audience to find out more. It has been distributed on YouTube which means that it can access a much wider audience, as well as the fact it is much easier to share. It is almost intertextual, as though it is referring to the show but also the facial expressions make you feel uncomfortable, as well as awkward body movements - these proairetic codes link to cheesy adverts stereotypical to a plain product, and quite an American-style advert.

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