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HUMANS is highly polysemic - it has many meanings.  This means that it appeals to a wider audience and that it it very dense. However, this means that it is quite hard to understand. Donna Harraway - "we are all chimeras, theorised and fabricated hybrids of machine and organism" : here she is saying that people's lives are so influenced by the technology we use, and things which help us to become more advanced. The use of technology in society helps us within life in order to improve the way we think, feel and do things in order to make our lives more convenient. Globalisation is something that we rely on a lot in the modern world because products are made and imported from other countries to our own. In the other countries, they are made using technology (i.e machines) and transported using technology ( i.e. trucks). This displays how much human beings rely on technology and that it truly is becoming a part of us. WHAT DOES BEING HUMAN MEAN? - we are much mor...
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Regulation

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In the UK, television has a 'watershed' period which has been agreed that inappropriate content is shown only after 9pm , and this prevents young children from being exposed to things like extreme violence and nudity . This also means that the channels get less complaints. Ofcom   is the regulatory service in the UK which oversees the regulation of British TV. It helps reduce harm and offence by limiting it. It is "required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder", which could be something which portrays racial hatred and encourages things like hate crimes. The mass media can be used to manipulate groups of people, and a main concern with this is the hypodermic syringe theory . This is a passive audience theory, which means that people just take in and copy what they see. Sonia Livingstone and Peter Lundt theorised that regulation very rarely works , and this is because the internet m...
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Videogames 2

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Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a ...
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