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HUMANS is highly polysemic - it has many meanings.  This means that it appeals to a wider audience and that it it very dense. However, this means that it is quite hard to understand. Donna Harraway - "we are all chimeras, theorised and fabricated hybrids of machine and organism" : here she is saying that people's lives are so influenced by the technology we use, and things which help us to become more advanced. The use of technology in society helps us within life in order to improve the way we think, feel and do things in order to make our lives more convenient. Globalisation is something that we rely on a lot in the modern world because products are made and imported from other countries to our own. In the other countries, they are made using technology (i.e machines) and transported using technology ( i.e. trucks). This displays how much human beings rely on technology and that it truly is becoming a part of us. WHAT DOES BEING HUMAN MEAN? - we are much mor...
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Power and Media Industries

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James Curran and Jean Seaton ON THE NEED FOR DIVERSITY - "diversity is in the public interest - but modern societies suffer from collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" Digital technologies have access to the internet, and this means that people have access to a much wider range of things. I good way to describe the range of media is as a MONOPOLY, and this is when someone has the exclusive ownership of something. Rupert Murdoch is the CEO of News Corporation , which owns the Sun, The Times and The Sunday Times. Not only does News Corp own these newspapers, they also own ITV, Fox, National Geographic and Sky. A conglomerate is a large corporation which consists of multiple smaller companies. A subsidiary is a smaller company owned by a larger corporation. DISNEY is a good example of a conglomerate, as they own Lucasfilm, Marvel, Pixar and Vice. By doing...
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Regulation

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In the UK, television has a 'watershed' period which has been agreed that inappropriate content is shown only after 9pm , and this prevents young children from being exposed to things like extreme violence and nudity . This also means that the channels get less complaints. Ofcom   is the regulatory service in the UK which oversees the regulation of British TV. It helps reduce harm and offence by limiting it. It is "required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder", which could be something which portrays racial hatred and encourages things like hate crimes. The mass media can be used to manipulate groups of people, and a main concern with this is the hypodermic syringe theory . This is a passive audience theory, which means that people just take in and copy what they see. Sonia Livingstone and Peter Lundt theorised that regulation very rarely works , and this is because the internet m...
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