Double Page Spread Analysis


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Power and Media Industries

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James Curran and Jean Seaton ON THE NEED FOR DIVERSITY - "diversity is in the public interest - but modern societies suffer from collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" Digital technologies have access to the internet, and this means that people have access to a much wider range of things. I good way to describe the range of media is as a MONOPOLY, and this is when someone has the exclusive ownership of something. Rupert Murdoch is the CEO of News Corporation , which owns the Sun, The Times and The Sunday Times. Not only does News Corp own these newspapers, they also own ITV, Fox, National Geographic and Sky. A conglomerate is a large corporation which consists of multiple smaller companies. A subsidiary is a smaller company owned by a larger corporation. DISNEY is a good example of a conglomerate, as they own Lucasfilm, Marvel, Pixar and Vice. By doing...
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Attitude: Industry and Audience

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Publishing info: - Published by Stream Publishing Ltd - It seems to publish a range of titles that are mostly for travel companies (free handouts that people can read), however they also publish another gay magazine, called 'Winq', which is luxurious. - They acquired 'Attitude Magazine' in order to eliminate competition, an example of horizontal integration -  'winq' is a Dutch magazine which is an example of internationalisation where corporations can sell more copies of magazines which they have already produced - They are an independent publisher - The new website was only set up in 2014 1/3 of magazine revenue comes from advertising , which is essential to keeping the cover price of magazines down . This is also reflected in the amount of advertisements on the Attitude website. Print circulation for 'Attitude' magazine sits at around 50,000 , whereas the online circulation sits at 12,207 . However, the amount of online users comes to 1...
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Regulation

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In the UK, television has a 'watershed' period which has been agreed that inappropriate content is shown only after 9pm , and this prevents young children from being exposed to things like extreme violence and nudity . This also means that the channels get less complaints. Ofcom   is the regulatory service in the UK which oversees the regulation of British TV. It helps reduce harm and offence by limiting it. It is "required to assess the likelihood of material encouraging or inciting the commission of crime or of leading to disorder", which could be something which portrays racial hatred and encourages things like hate crimes. The mass media can be used to manipulate groups of people, and a main concern with this is the hypodermic syringe theory . This is a passive audience theory, which means that people just take in and copy what they see. Sonia Livingstone and Peter Lundt theorised that regulation very rarely works , and this is because the internet m...
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