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HUMANS is highly polysemic - it has many meanings.  This means that it appeals to a wider audience and that it it very dense. However, this means that it is quite hard to understand. Donna Harraway - "we are all chimeras, theorised and fabricated hybrids of machine and organism" : here she is saying that people's lives are so influenced by the technology we use, and things which help us to become more advanced. The use of technology in society helps us within life in order to improve the way we think, feel and do things in order to make our lives more convenient. Globalisation is something that we rely on a lot in the modern world because products are made and imported from other countries to our own. In the other countries, they are made using technology (i.e machines) and transported using technology ( i.e. trucks). This displays how much human beings rely on technology and that it truly is becoming a part of us. WHAT DOES BEING HUMAN MEAN? - we are much mor...
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Videogames 2

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Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a ...
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Attitude Online

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- Main image is stereotypical of a homosexual man, with the posed face and the mise-en-scene of bow tie - The subject of the image is staring out of the photograph, and this positions the audience to feel challenged, and the article is challenging people's ideologies - Intertextuality of the image referring to 'Singing in the Rain' - Anchorage of the title juxtaposes the stereotypical confidence of a homosexual man, and also makes him more feminine, as it is typically hegemonic of women to portray these feelings - Sans serif font is very simple and bold, and makes it easy to read and understand - Colour scheme is basic with white background and small coloured accents, connotes to LGBT flag - Use of green folio (category) helps reader understand what section of the website they're using - They target a British, Gay, male audience as the ideologies are clearly presented through the topic of the article - Uses the #QueerAF podcast within the article which assume...
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