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HUMANS is highly polysemic - it has many meanings.  This means that it appeals to a wider audience and that it it very dense. However, this means that it is quite hard to understand. Donna Harraway - "we are all chimeras, theorised and fabricated hybrids of machine and organism" : here she is saying that people's lives are so influenced by the technology we use, and things which help us to become more advanced. The use of technology in society helps us within life in order to improve the way we think, feel and do things in order to make our lives more convenient. Globalisation is something that we rely on a lot in the modern world because products are made and imported from other countries to our own. In the other countries, they are made using technology (i.e machines) and transported using technology ( i.e. trucks). This displays how much human beings rely on technology and that it truly is becoming a part of us. WHAT DOES BEING HUMAN MEAN? - we are much mor...
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Videogames 2

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Assassin's Creed III - Liberation HOW DOES THIS TRAILER TARGET A SPECIALISED AND A GENERALISED AUDIENCE? David Hesmondhalg - "It is essential for industries to minimise risk and maximise profit" - targeting a minority audience (black female avatar/character in game) - targets pre-existing fans in order to generate returning customers (creating a fanbase) - common industry practice to re-release games - tackles big ideological issues about slavery and colonialism (pushes boundaries and makes it more talked about) - similar to Django: Unchained in that it refers to similar themes, and it is a cult film which deals with slavery in anti-bellum America - high quality animation, graphics and locations (high production values) - multiplatform release of the game on both PS3 and XBOX360 minimises risk through targeting a mass audience (although lacks exclusivity) - advert shares conventions of a high budget Hollywood film, as it has an extra diegetic narration, a ...
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Power and Media Industries

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James Curran and Jean Seaton ON THE NEED FOR DIVERSITY - "diversity is in the public interest - but modern societies suffer from collective attention deficit disorders [...] the public interest has to work harder to be noticed, and we need agile but resourceful media to do that" Digital technologies have access to the internet, and this means that people have access to a much wider range of things. I good way to describe the range of media is as a MONOPOLY, and this is when someone has the exclusive ownership of something. Rupert Murdoch is the CEO of News Corporation , which owns the Sun, The Times and The Sunday Times. Not only does News Corp own these newspapers, they also own ITV, Fox, National Geographic and Sky. A conglomerate is a large corporation which consists of multiple smaller companies. A subsidiary is a smaller company owned by a larger corporation. DISNEY is a good example of a conglomerate, as they own Lucasfilm, Marvel, Pixar and Vice. By doing...
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