Analysis of Woman Magazine advert (1985):
- The magazine has a brighter and more fun mode of address, which connotes to a gossip magazine rather than the older magazine
- The introduction of cars is completely opposite to in the 1960s where women would not drive
- The high street clothes article shows how their target audience is still women who are housewives and need affordable clothes
- 'Cookery competition' still shows how women are expected to be in the kitchen
- The magazine still holds the same ideology, and it is not completely progressive
- The phrase "Exciting again" displays how they feel that the magazine was originally boring but they've taken on feedback and changed

WOMAN MAGAZINE BRAND BUZZ:
  • In 2015, in only two working days, Woman published a Royal Baby special to celebrate the birth of Princess Charlotte, which was distributed in the UK, US, Canada, Australia and New Zealand
  • Woman recognises its readers' Don't Tell Me I Can't attitude; they grab life with both hands and re-write the rules.
  • Woman is the only UK weekly magazine in the 35-plus market that shoots main fashion. This credibility led to our expert fashion editors designing a little black dress range in 2013 that was sold through the Arcadia Group in the UK.
  • Diet and wellbeing content is particularly engaging to our audience with over 55% of our monthly unique users visiting the site to that content.


Comments

Post a Comment

Popular posts from this blog

Woman Magazine, 1964

Image
Analysis/Audience responses: Serif font is almost sophisticated and would attract female audiences as they would feel this is a sophisticated product. It is also stereotypically feminine. The pink is quite delicate and dainty. The woman in the photo is of a woman who seems to be in her 30s. Her features are very smooth as well as having perfect teeth, and this would make women feel that they must read this magazine to be as perfect as her. (mise-en-scene). There is also a huge stress on being a housewife in this magazine, which is implied by the lexis about a home lifestyle such as "kitchen". (mode of address). There is a strong Z-line here with the title and the band at the bottom of the cover, which draws the attention to the fact that to be a true woman you would care about that the most and how you look. (composition).  The lighting in this is important because it is a very delicate and light cover, implying that women should be pretty and delicate (key lightin
Read more

Woman Magazine 2

Image
Audience Responses: Some women could take from this a type of freedom that they can make their kitchen their own and it is something they can be proud of  The articles are boring and the middle bottom article is quite condescending as it uses lexis such as "girl" which evokes a feeling of weakness Some women may not be interested in this at all whereas other may pay more attention in the kitchen There is a reminder here that you should get the "man in your life" to put it together, as though women need to marry or have a partner It's suggesting that you need to be smart about your money, which is a reminder that women don't earn a lot of money however it is being positive about it The DIY aspect is effective because it shows how women are being made to feel that they can actually do something with their lives  The photograph of a woman showing her son how to cook even though men aren't necessarily the cooks of the house The repeated use of w
Read more

Learning Conversation

What do you think has gone particularly well so far this year? What are your strengths? I think what has gone well so far is that I am understanding more terminology this year and how I can incorporate them into my exams. I also feel as though I am quite strong in picking up the meanings of terms quite quickly, and therefore it is easy to be able to put them into answers. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I am very restless, and get distracted from things easily. This means that I will go through short periods of time where I am incredibly motivated and then after this time I will spend a really long time sleeping and not being able to do work because I don't have the energy to complete it. It is also slightly harder to complete tasks set because I don't have a computer at home for myself, it is shared amongst my family members, and because my dad
Read more