Magazine Industry

Brand Identity: The aesthetics of a company that make them easy to recognise, and is how a business presents itself to and wants to be perceived by its consumers. It is a way of differentiating it from other brands.

A magazine company isn't just attracting an audience, it is constructing it. An audience repeatedly buying a brand is known as 'brand loyalty'. You can also sell specific adverts within magazines which will attract the audience that a magazine had constructed. It demonstrates the ideology of the company. A magazine will always attract and target a specific audience, and this makes them specialised.

Woman magazine was 7d (80p today) and sold around 3million copies a week in the 1960s. It had a large circulation with a mass audience.




 COMPARISON:

  • Vogue's brand identity is much more over the top and glamorous 
  • The Woman cover is much more messy, and the font is sans serif making it look more simple and messy
  • Blue is a very regal colour and by using this creates a more regal brand identity, as well as the jewels on her headpiece
  • The expression of the model on Woman magazine seems quite naive, whereas the model on vogue is mysterious and looks intellectual
  • The focus of the Vogue cover is the makeup an extravagant headpiece with a focus on fashion, however the Woman magazine as the adverts on it for whats in the magazine which becomes a bigger focus
  • Vogue is for a middle class audience but Woman is for a working class audience
  • Vogue could be aimed at Aspirers
  • Model on Woman magazine has a forced smile
  • The colour of the title blends into the model's attire, which shows confidence in their brand as it doesn't need to stand out
  • Snobbish mode of address for vogue
  • You can tell it's a high end fashion magazine through how over the top it is
  • Sophia Loren is 31 in this image, and she looks mature and wise and sophosticated
  • Vogue is exclusionary, and the emphasis is on the model
  • Lexis is quite basic on the Woman cover compared to the Vogue cover, and the vogue cover shows restrictive lexis
  • Vogue has established a much stronger brand identity



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