Cultural Captial

POWER AND MEDIA INDUSTRIES (Curran and Seaton) - the media is controlled by a small number of companies primarily driven by the logic of profit and domination.

REGULATION (Sonia Livingstone and Peter Lunt) - transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media restrictions at risk

CULTURAL INDUSTRIES (David Hesmondhalg) - companies try to minimise risk and maximise audiences through vertical and horizontal integration.

 Cultural Capital is the cultural resources of an individual , for example knowledge, qualifications, art, customs and tastes.

 THE MIRROR
- The image suggests a working class because there are many images, much more so than text
- there is a cluttered and crowded layout which suggests they aren't sophisticated
- sans serif font suggests informality
- restrictive lexis

By using these techniques, then this could lead people to believe they are one thing when they possibly are not. This is a from of hegemony and anchorage.

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