REPRESENTATIONS OF WOMEN:

  • women are represented as being very vain, as it is a mid shot is emphasising how she is admiring herself in the mirror
  • she is already wearing makeup and this could represent how women always strive for perfection
  • women are also shown here as being objects for men to admire, and to be admired to men you need to wear makeup, which shows patriarchal hegemony
  • creates an assumption that women need men
  • the phrase "beauty at a moments notice" displays how easy it is to wear makeup, and therefore shows how people who don't do this are lazy and incpable
  • could be empowering as the woman is paying attention to herself, not the man
  • she isn't at home, and therefore this advert is quite progressive in that she isn't being a typical housewife
  • there is a stereotypical representation of men because they are being very shallow and only liking a woman for her looks
  • the mise-en-scene in this image is quite effective because there are mainly men in the background, and she is the only woman there which is empowering
REASONS STEREOTYPES CAN BE POSITIVE:
  • Women would feel more comfortable if they do decide to wear makeup because its almost ecpected
  • People will be mostly polite as it is stereotypes for them to be so, and would create a nicer place for everyone

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