REPRESENTATIONS OF WOMEN:

  • women are represented as being very vain, as it is a mid shot is emphasising how she is admiring herself in the mirror
  • she is already wearing makeup and this could represent how women always strive for perfection
  • women are also shown here as being objects for men to admire, and to be admired to men you need to wear makeup, which shows patriarchal hegemony
  • creates an assumption that women need men
  • the phrase "beauty at a moments notice" displays how easy it is to wear makeup, and therefore shows how people who don't do this are lazy and incpable
  • could be empowering as the woman is paying attention to herself, not the man
  • she isn't at home, and therefore this advert is quite progressive in that she isn't being a typical housewife
  • there is a stereotypical representation of men because they are being very shallow and only liking a woman for her looks
  • the mise-en-scene in this image is quite effective because there are mainly men in the background, and she is the only woman there which is empowering
REASONS STEREOTYPES CAN BE POSITIVE:
  • Women would feel more comfortable if they do decide to wear makeup because its almost ecpected
  • People will be mostly polite as it is stereotypes for them to be so, and would create a nicer place for everyone

Comments

Post a Comment

Popular posts from this blog

Woman Magazine, 1964

Image
Analysis/Audience responses: Serif font is almost sophisticated and would attract female audiences as they would feel this is a sophisticated product. It is also stereotypically feminine. The pink is quite delicate and dainty. The woman in the photo is of a woman who seems to be in her 30s. Her features are very smooth as well as having perfect teeth, and this would make women feel that they must read this magazine to be as perfect as her. (mise-en-scene). There is also a huge stress on being a housewife in this magazine, which is implied by the lexis about a home lifestyle such as "kitchen". (mode of address). There is a strong Z-line here with the title and the band at the bottom of the cover, which draws the attention to the fact that to be a true woman you would care about that the most and how you look. (composition).  The lighting in this is important because it is a very delicate and light cover, implying that women should be pretty and delicate (key lightin...
Read more

Learning Conversation

What do you think has gone particularly well so far this year? What are your strengths? I think what has gone well so far is that I am understanding more terminology this year and how I can incorporate them into my exams. I also feel as though I am quite strong in picking up the meanings of terms quite quickly, and therefore it is easy to be able to put them into answers. What is stopping you from achieving your goals? What threats might you face, (for example not enough time, lack of organisation, pressure from other subjects...) I am very restless, and get distracted from things easily. This means that I will go through short periods of time where I am incredibly motivated and then after this time I will spend a really long time sleeping and not being able to do work because I don't have the energy to complete it. It is also slightly harder to complete tasks set because I don't have a computer at home for myself, it is shared amongst my family members, and because my dad ...
Read more

The Sci-Fi Genre and Sociohistorical Context

Allegory - a story, poem, or picture that can be interpreted to reveal a hidden meaning, typically a moral or political one Zeitgeist - the defining spirit or mood of a particular period of history as shown by the ideas a beliefs of the time An example of an allegory would be Godzilla (Japan 1950, Ishiro Honda), which is an allegory for Hiroshima and Nagasaki. The monster represents America, and the fact that he is a mutated species represents the nuclear/toxic waste and the way that it was unnatural and inhuman. It also was a little less raw to them, and appealed to more people. When America had overtaken Japan, they made them become more left wing and more westernised. What makes 'Humans' Sci-Fi?? - use of word 'synth' to describe them - the old man who fixes his synth makes it obvious he is a robot, along with the glitches - robotic speech and some head movements - computer generated music, glitch sounds - stock footage for titles involving robots and al...
Read more