Media Terms

Z-Line: The way the audience reads a media text

Rule of Thirds: This is where the subject of a shot type is positioned on the crossing points of each third of the screen

Headings and Subheadings: Main title and extra information

Serif font: Has extra things added to the letters to make them look more formal

Sans serif font: A plain font that looks less formal

Lexis: the type of words that are used within the advert/choice of language

Mode of Address: The way an advert is conveyed to the audience

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