GDB A-Level Media

FACTS: Universal Pictures is an American film studio, owned by Comcast through its wholly owned subsidiary NBCUniversal Is one of Hollywood's "Big Six" film studios.  Universal was founded in 1912. It is the world's fourth oldest major film studio. Six of Universal Studio's films have achieved box office records, and these are Jaws (1975), E.T. the Extra-Terrestrial (1982), Jurassic Park (1993), Despicable Me 2 (2013), Furious 7 (2015) and Jurassic World (2015).    

Every media product exists for money . FACTS: First film was made in order to see if a horses hooves came off the ground, by someone called Muybridge in 1877. Most technology was limited and films were only about a minute long. The first films were made with still cameras and then the images were put together. Sound wasn't introduced until 1927, and the first film with sound was 'The Jazz Singer'. First film studios built in 1897. Films were made a standardised product, as they realised they could make a product. Most film jobs were seen as crafts, and it meant that many people were women. Classical Hollywood Narrative refers to: The audience always knows exactly where we are (Spacial Continuity). Emphasis is on temporal continuity, where the audience always knows in what order the events have happened. The film must be realistic, and must not make reference to other filmic or popular texts. The Studio System- Production (making of a media produ...

Barthes' Semiotic codes: Hermeneutic codes, Proairetic codes and Symbolic codes. Define Modes of Address: This is the way an advert is trying to put across its message or ideology,                                                for example the words it is using or the people represented in it.  Define 'Lexis: This is the type of words or language that the advertisement is using, for example                                slang terms or proper English. Theories accredited to Stuart Hall: The first of these is the theory of Representation, the second is                                                                th...

Money Supermarket goes against the normal expectations of men in society, and therefore goes against gender hegemony.  there is binary opposition here, with a masculine top half and a feminine bottom half. Adidas Challenges hegemonic ideas of gender due to her hairy legs. She is seen as a challenge to patriarchal hegemony, and therefore the men threatened that they would rape her in order to try and re-enforce their dominance and regain masculinity. WaterAid advert - First Impressions Positivity - more positive than other adverts Uplifting advert Possibly a cynical response Cute advert Rewarding for people who have previously donated Frustration that she's singing in ENGLISH not in the language she may really be speaking, and not just that but it's not necessarily how it is. Because of how much we are used to charity adverts being sad, at first that is how I feel about the advert. The dominant ideology for this advert is that if you payed money to...

STEP 1: READ THE QUESTION AND UNDERLINE THE KEY TERMS. STEP 2: PLAN YOUR ANSWER. KEEP PLAN WITH QUESTION PAPER. STEP 3: WRITE YOUR ESSAY! BEGIN WITH INTRODUCTION (DEFINITIONS, CONTEXT, ARGUMENTS). STEP 4: WRITE PARAGRAPHS TO DEMONSTRATE OWN KNOWLEDGE. STEP 5: SUM UP WITH A CONCLUSION. INTRODUCTION DEFINITIONS OF KEY TERMS CONTEXT (BACKGROUND OF THE ADVERT) ARGUMENT (POINT OF VIEW) PARAGRAPHS POINT EVIDENCE EXPLINATION ARGUMENT BE SPECIFIC!!! CONCLUSION NOT INCREDIBLY IMPORTANT, HOWEVER DOES SUM UP ALL YOUR POINTS

The concept of audience is essential for a media product to exist. They also decide on the success of the product.  Bandura theorised that audiences would see something in the media, and then do it. Around this time, TV was becoming more common in people's homes, and more people were worried about Mass Media which could spread to audiences quickly. A reason why his theory is so well believed is that people like having something to blame, and often it is used to avoid topics to do with mental issues. Gerbner had a similar theory to this, as he felt that people who watch a lot of television etc. they would get a distorted view of reality. While this theory may have been useful in the 1970s, we now have such a range of TV and other platforms which means that we can choose something that will suit our beliefs rather than letting something else influence us. Ideologies Cultivated Here: Women are the ones who clean That all women enjoy cleaning Women are there to be housewi...

Social Meanings Many social meanings here are presented through mise-en-scene, for example the female character here is wearing a costume which looks like nightwear, presenting something that could seem socially scandalous. Men are also socially expected to be stronger, however here he is showed as weaker to the female vampire. The vampire's outfit is very strange for the time, as he is in victorian costume here could present him as a social outcast. Connotative Features The use of an overcast sky and the creepy mansion is connotative of typical gothic films, as well as the red lighting used and the bats within the image. The white colour of the dresses connotes to purity and virginity, and links to how typical vampire beliefs are that they feed off the blood of young and virginal women. The bats are also very significant of the horror genre, as these animals are nocturnal and more mysterious. There is also a full moon in the background which is also connotative of mysteri...